There’s a reason why all roads lead to Austin: It’s where we’re discovering a whole new world powered by innovation, connectivity and imagination, with the help of our SXSW sponsors like Chevrolet. It’s also the place where we’re meeting cool people, attending inspiring panels and having fun at awesome events – and Chevrolet wants to be your guide through SXSW Interactive 2014!
Chevrolet Faces at SXSW Places
During SXSW Interactive, Chevrolet speakers will help mentor attendees and drive conversations around new technologies that enhance the total customer experience. Don’t miss Chevrolet’s official speaking engagements:
• March 9
: Sign-up today for a mentor session
with GM’s Social Media and Digital Communications director Mary Henige
• March 10
: Head over to the Hilton to catch Chevrolet's Director of Advertising Richard Choi and GM’s Social Media Center of Excellence lead Rebecca Harris discuss how to “Know Your Customers – From Stalker to Soulmate”
• March 11
: Catch OnStar’s Advanced Technology director Steve Schwinke at the Hyatt Regency on the “DIY Everything with In-Car Augmented Reality”
Where to Spot the Bowtie
The SXSW Trade Show is the heart of technology and industry convergence at SXSW Interactive, and Chevrolet is smack dab in the middle of the action! Chevy will showcase a Spark and an all-new Corvette equipped with its cutting-edge, in-vehicle OnStar 4G LTE high-speed data connection on March 9-12.
Calling all coders! Join the team responsible for bringing new apps into the Chevy fold at the Chevrolet App Workshop on March 7-11. Sessions take place daily from 11-12:30 p.m. and 3-4:30 p.m. in the Find New Roads Lounge where you can also demo some of the latest and greatest in-vehicle technology. Conveniently located at the 4th Street and Trinity entrance to the Austin Convention Center, you can also kick back, relax, and recharge yourself and your electronics.
Party on at Tweet House
Chevrolet Tweet House returns to SXSW for the fifth straight year with panel discussions on how innovative startups can succeed, and a focus on the people who are creating and evangelizing technologies that are defining the future.
The event will be held on Saturday, March 8 at Mellow Johnny’s Bike Shop and focus on the mindset behind startups. Speakers will discuss how Chevy approaches new challenges with a combination of ingenious thinking and startup-minded partners.
Check back here to keep up with all things Chevrolet at SXSW 2014!