March 15–21, 2027 | Austin, TX

Explore ways to save Group Discounts available

March 15-21, 2027

Where business and creative communities converge

Creating iconic moments since 1987

Kendrick Lamar enjoying the success of his good kid m.A.A.d city album

2013

Anthony Bourdain talks food & storytelling

2016

Live from the International Space Station

2025

President Barack Obama gives 2016 Keynote

2016

Everything Everywhere All At Once Premieres

2022

Johnny Cash and Beck at Emo's

1994

4 experiences. 1 week. austin, tx.

Innovation

Conference
p i

Mark Cuban at Robin Arzón Live at SXSW 2026. andy westrand photo

Film & TV

Conference Festival
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Eiza González at "Mike & Nick & Nick & Alice" Premiere at SXSW 2026. Diego Donamaria photo

Music

Conference Festival
p m

Charley Crockett at Luck Ram Jam at SXSW 2026. Hubert Vestil photo

Comedy

Festival
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Jon Gabrus, Corin Wells, Echo Kellum, Jeremy Culhane, Vic Michaelis and Oscar Montoya at a 2026 SXSW comedy event. Andrew Max Levy photo

3 Conferences. 13 Tracks.

Shape what's next

Get involved in Keynotes, mentorship sessions, and more

See All Tracks
Tech & AIBrand & MarketingStartupsCreator EconomyLifestyleDesign
WorkplaceHealthGamingSportsClimateFilm & TVMusic

SXSW by the numbers

The business value is real

Products launched, deals closed, talent hired in just 7 days

Deal Access

Every industry’s decision-makers in one place.

Deal Access artwork
Deal Access artwork

1,732

Media / Press Attendees

from 1,087 outlets

countries represented by attendees

76

67

Industries

Film, Television, Music, Marketing, Advertising, Brands, Media, Journalism, Health, Wellness, MedTech, Software, Tech, AI, Higher Ed, Finance, Retail Tech, Design, UX, Creative

500K+

Event Participation

Badges, wristbands, and tickets

Convince your boss

ROI toolkit and a pre-written approval letter.

SXSW hat color artwork

ATTEND

What are you waiting for?

Platinum

$1,395.00

For professionals who need full access — all conferences, all festivals, all events. The essential badge for marketers, tech leaders, brand builders, and cross-industry collaborators.

  • All Innovation Conference
  • All Film & TV Festival & Conference
  • All Music Festival & Conference
  • All Clubhouses: Innovation, Film & TV, Music
  • All Parties
  • 10% Select Merch Discount On-Site
  • 3 Reservations per day

Innovation

$895.00

For leaders in Brand & Marketing, Cities & Climate, Creator Economy, Startups, Sports & Gaming, Tech & AI, Workplace, Design, and Health.

Film & TV

$775.00

For Film & TV industry professionals and cinephiles — here to screen, workshop, and connect with the global film and television community.

Music

$550.00

For Music industry professionals and explorers — here to discover rising artists, track industry trends, and find your people in the music community.

Past Partners

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