SXSWfm 2014 Artist Spotlight: London Grammar

Written by Ali Killian | January 14, 2014

SXSW 2014 Artist London Grammar

Nominated for British Breakthrough Act for the 2014 Brit Awards, British trio London Grammar plans to head to the US, kicking off their headlining tour at SXSW 2014.

Hannah Reid, the band’s lyricist and vocalist, met Dan Rothman, who plays bass, while studying at Nottingham University. A couple of years later, Dot Major, playing the keyboard and drums, joined Hannah and Dan. Since posting their song "Hey Now" in December of 2012, London Grammar has only continued to build momentum. Just one year later, “Hey Now” received over 2 million views on YouTube.

London Grammar released their EP, Metal & Dust, in February of 2013, followed by performing at numerous summer European festivals including the Bestival and Glastonbury. Gaining major popularity in the UK, London Grammar’s debut album, If You Wait, released in September of 2013, peaked at number two on the UK charts.

The Guardian notes how refreshing it is to see “a debut album by a young British band that has, in the UK at least, outsold Kanye's Yeezus, Miley's Bangerz and Robin Thicke's Blurred Lines.”

London Grammar’s stellar ambient beats and smoky vocals are a grand relief from reality. Hannah’s vocals are as chilling as Florence Welch, while the band’s sound evokes a positive similarity to The xx.

You can hear songs off of London Grammar’s album, If You Wait, along with other SXSW 2014 bands on SXSWfm, SXSW's official online radio channel. Tune in on your mobile device or desktop here.

London Grammar photo courtesy of the artist