All the biggest artists have one thing in common: They played at SXSW.

Cardi B shut down Fader Fort six months before she became a superstar. Megan Thee Stallion, Wet Leg, Billie Eilish, Kendrick Lamar, Lizzo, all played to 200 cap venues in Austin before they went onto arena tours and global dominance. These aren't origin myths - they're things that actually happen…

BY Meghan Cassin

Startups, start your engines. Pitch is back.

SXSW Pitch is back for its 19th year, and if you're building something that's genuinely pushing the edges of what's possible, this is the room you want to be in. Since its debut, SXSW Pitch has put some of the most innovative startups in the world in front of the…

BY Meghan Cassin

Your ideas belong on the SXSW Stage. PanelPicker is open!

If you've ever sat in a session at SXSW and thought, I could do that, or better yet, I have something to say that nobody's saying yet,  this is your moment. PanelPicker®, SXSW's community-sourced session proposal platform, is officially open for 2027 submissions, and the entry window runs June 23–July…

BY Meghan Cassin

Sports Track

The Sports Track dives into the future of athletic performance, next-generation fan experiences, and the evolving economics of professional leagues, from AI-driven analytics to immersive media. Discover how groundbreaking startups and established organizations are redefining the global sports ecosystem. Join SXSW from March 15-20 for an inside look at how…

BY Katie Smith

Everything You Need to Know About SXSW London

For 40 years, March in Austin becomes the home of the global creative industries. It’s where the world gathers to see what’s next in tech, film, and music, and as SXSW continues to grow and evolve, so does our footprint.

BY SXSW London

South By Southwest 2027 Dates Are Here

BY Pete Dombrosky

SXSW Film & TV Festival Announces 2026 Audience Award Winners

BY Drew Tinnin

SXSW Pitch “Meet the Startups” Demo Session

BY Pete Dombrosky