Sports Track

March 15-20, 2027

The Sports Track dives into the future of athletic performance, next-generation fan experiences, and the evolving economics of professional leagues, from AI-driven analytics to immersive media. Discover how groundbreaking startups and established organizations are redefining the global sports ecosystem.


Sue Bird & Jessica Robertson in Conversation About the Investment and Growth of Women’s Sports – Photo by – Jessica Jacobsen

Sue Bird & Jessica Robertson in Conversation About the Investment and Growth of Women’s Sports – Photo by – Jessica Jacobsen

About

 

Sports Track Access: Platinum and Innovation Badges receive access to sessions in this track.

Check out the latest Sports Track sessions on the schedule.

About the SXSW Innovation Conference

The SXSW Innovation Conference provides an opportunity for global professionals at every level to participate, network, and advance their careers. From March 12-18, explore conference programming across 10 diverse tracks and variety of formats including Keynotes and Featured Sessions, panels, workshops, and more.

Conference Newsletters

Keep up with essential SXSW news year round. Sign up for monthly event updates and weekly community newsletters.

Subscribe
Featured Session: The Future of News is NOW – SXSW 2022 – Photo by Quinn Beaupre

See you in March!

Join us at SXSW 2027 from March 15-21 in Austin, TX.

Learn More

Explore SXSW

Driven by

Rivian Logo