Innovation Conference

The SXSW Innovation Conference provides an opportunity for the global community of digital creatives to encounter cutting-edge ideas, discover new interests, and network with other professionals who share a similar appetite for forward-focused experiences. Explore what's next in the worlds of tech, film, music, culture, and beyond across a variety…

BY Mukul Singh

Music Festival & Conference

The SXSW Music Festival & Conference brings together an international community of artists and music professionals for a unique celebration, discussion, and exploration of music. New, developing, and established Showcasing Artists enhance their careers by reaching new audiences and attendees. Showcases are curated by SXSW in collaboration with record labels,…

BY Mukul Singh

Film & TV Festival & Conference

The SXSW Film Festival celebrates raw innovation and emerging talent from behind and in front of the camera. Featuring provocative dramas, documentaries, comedies, genre standouts and more, the festival is known for its high caliber and diverse program of film, TV and XR, as well as its smart, enthusiastic audiences.…

BY Mukul Singh

Announcing Over 300 New Showcase Artists For the 2026 SXSW Music Festival & Conference

BY SXSW Staff Writer

Platinum Perk! Coca-Cola Sips & Sounds Lineup

BY SXSW Staff Writer

Watch Out for Pay-to-Play Scams

As the SXSW Festivals and Conference draws closer, many musical artists are invited to perform at what appear to be official SXSW Music Festival Showcases. Be aware that SXSW does not charge our artists to perform at SXSW official showcases, and we operate on a strict invitation-only policy. All invitations…

BY Meghan Cassin

Welcome to Austin

Whether you're a first-timer or a festival veteran, we've got everything you need to make SXSW 2026 your best one yet. We've curated essential guides to help you nail every detail—from securing the perfect accommodations steps from programming and mastering downtown transportation to discovering the city's best dining spots and…

BY Drew Tinnin

Getting Around Downtown

BY Liz Provencher