Music Panel Podcast: Integrating Branding Into Your Daily Business

Music Dez Dickerson photo courtesy of Edmond Lorts.

RIP Adam Yauch

Music Photo of Adam Yauch courtesy of Markus Truesdale.

Music Panel Podcast: Cool Garage Recording Tools and the Crap to Avoid

Music 2012 panelists Barry Rudolph, Andrew Murdock, Mike Green and Anthony Gordon. Photo by Don Bender.

Music Panel Podcast: Do Music Moguls Know a Secret About K-Pop?

Music <em>Do Music Moguls Know a Secret About K-Pop?</em> panelists. Photo courtesy of Ziv Kruger.

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SXSW Music News

Music Panel Podcast: Integrating Branding Into Your Daily Business

Brand partnerships have become a powerful force in the music business, and during SXSW Music this year, moderator Dez Dickerson, President and CEO of Pavilion Entertainment, led a discussion with reps from various corners of the music sphere who've had great success working with brands to create lasting and fruitful connections. The panel Integrating Branding Into Your Daily Business featured panelists from US and UK-based companies who talked about the myriad ways they use brand connections to amplify an already existing music experience.

The Daily Chord - Thursday, May 17

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