Rock and Roll Out the New Look

Among the unique things to appreciate about the SXSW Conference & Festivals is the Bud Light exclusive packaging design. This year, Bud Light commissioned well-known local street artists and longtime friends, Zuzu and Mouf, to create its aluminum bottles.

They worked collaboratively to design custom SXSW packaging that not only represents Austin itself, but is also reminiscent of their memories and moments as locals of Austin. Luckily for you, the unique South By-inspired bottles can already be found on shelves around the city.

Bud Light also took over ACL Live on Monday for their 2018 SXSW Packaging Launch Party. This lively event featured plenty of refreshing Bud Light for all the brand’s friends and guests, who also munched on brisket and ribs from a local BBQ joint. Following the much-anticipated reveal of the SXSW packaging, the up-and-coming local artist Eric Tessmer stole the show with an authentic, raw live performance for all in attendance. The entire event was a smashing success, even by SXSW standards.

Content and image provided by Bud Light