Amber Venz Box on Digital Marketing at SXSW 2016

Watch rewardStyle President and Co-Founder, Amber Venz Box, highlight how the landscape of digital influence has evolved over the years becoming a pillar in key marketing strategies that shape consumer engagement and brand loyalty during the Convergence Featured Session, "Digital Marketing in the Age of Influencers," at SXSW 2016.

Now that social media mega-users play a role in establishing consumer tastes, understanding what these 'influencers' mean for a changing marketing landscape is highly important for anybody in business. Leveraging the loyal followers of popular social media users, rewardStyle has utilized influencer marketing in a way that was not possible until a few years ago. The fashion industry is particularly dependent on understanding the subtleties of what consumers perceive as cool, which makes the insights of the those who are most intuitively able to define the subtleties of "cool" invaluable. The convergence of two traditionally distinct cultural facets – technology and fashion – has never looked better.

Watch the video above for Amber Venz Box's Featured Session, Digital Marketing in the Age of Influencers, on the motivations for creating, and subsequent lessons learned, from rewardStyle. Check out our YouTube Channel for more Featured Sessions, Keynotes, Q&As and more.

Photo by Robert A Tobiansky/Getty Images for SXSW