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We Heart SX: Mercedes-Benz at SXSW 2018

Mercedes-Benz is looking forward to their involvement at SXSW 2018. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars, provides insight to the value of collaborating with SXSW. With the me Convention, SXSW and Mercedes-Benz developed a new convention format last year. How did this idea come about? The idea took concrete…

BY John Krause

The VR Market Matures – 2018 SXSW Programming Trends

Each year, different trends emerge from SXSW programming and act as identifiers for where we’re at and where we’re headed. From the 12 significant trends identified by the SXSW Programming Team for the 2018 event, The VR Market Matures explores a promising future for multiple industries through the growing presence of VR, AR,…

BY Bryn Beausoleil

2017 SXSW VR Experience – Photo by Merrick Ales

Announcing the 11th Annual British Music Embassy at SXSW 2018

The British Music Embassy returns to SXSW in 2018 for its 11th year with a six-night line-up of showcases spotlighting the best new British music. BME is produced in partnership with AIM, BBC Music, Department for International Trade (DIT), PPL and PRS for Music, and runs from March 12-17. This…

BY Hayden Bagot

SXSW Music Weekly Round-Up: Demo Listening Sessions, METZ, Princess Nokia, Tennis, & More

We’re less than 30 days away from SXSWeek! I’m sure you’re already making plans for things to do in Austin and which artists to check out, but before your schedule is set, we still have plenty of great programming additions to announce. New Music Tracks sessions this week include Demo…

BY Hayden Bagot

SXSW Music Weekly Round-up: Kelela, Todd Rundgren, From CBGB to the World Session & More

January is almost over!? We’ve still got so many Conference Sessions and Showcasing Artists to share with you before March. Let’s jump into the highlights so you can start adding them to your favorites on the SXSW Schedule. Recently added Music Tracks sessions includes From CBGB to the World: A…

BY Hayden Bagot

2018 Showcasing Artist Tomar and the FCs

Get to Know: 9 UK Artists Performing at SXSW 2018

The SXSW Music Festival is not only one of the largest music events in the world, but also boasts a diverse lineup of artists in countless different genres from all over the globe. Creatives, industry pros, and fans travel to Austin each year to see performances from iconic and emerging…

BY Hayden Bagot

SXSW Release It – Archive

SXSW Release It is a special pitch competition during Startup & Tech Sectors on the opening day of the SXSW Conference. Ten cutting-edge companies launching a new product or service during this SXSW season present to a panel of industry experts and the winner is chosen based on which product…

BY Helen Hollyman

The Daily Chord Weekly Recap – Friday, May 12

YouTube is the hot-button music industry topic of the week, as parent company Google defends their practices amid a growing chorus of label criticism. Streaming veteran eMusic announced a reboot, Spotify's origins are reported in a new book, and the iTunes application is coming to the Windows Store at long…

BY Andy Flynn

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