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Explore the Official 2019 SXSW Headwear Collection by New Era Cap!

New Era invites you to explore the official 2019 SXSW headwear collection available on NewEraCap.com, at the merch stands throughout the Austin Convention Center, and at the free Outdoor Stage concert series at Auditorium Shores (March 14-16). Inspired by the spirit of SXSW, this limited edition collection will include a…

BY Chris Backus
New Era Merch 2019

2019 SXSW Radio Day Stage and International Day Stage Lineups

This year’s lineups for the 2019 SXSW Radio Day Stage and the International Day Stage are live! Located on the 4th floor of the Austin Convention Center, the stages feature performances from some of the best musical talent at SXSW in an intimate setting, close to all the daytime action.…

BY Hayden Bagot
Anemone - Photo by Maya Fuhr

Beastie Boys and the Art of Reinvention

The Beastie Boys’ astonishing career stretched across 30+ years, unspooling in conjunction with the rise and demise of various musical trends, while the trio maintained their spot at the peak of pop culture chic. Starting off as a teenage New York City hardcore band in the early ‘80s, within a…

BY SXSWorld

Joseph Lubin: Building the Future One Blockchain at a Time

Technologist and entrepreneur Joseph Lubin will return to the SXSW Conference stage in March, this time as an Interactive Keynote speaker, to highlight the debut of the official Blockchain & Cryptocurrency Track. Lubin is best known as a cofounder of the Ethereum platform and founder and CEO of ConsenSys. Few…

BY SXSWorld
Joseph Lubin. Photo by Will Blake

Burying the Past in the New Pet Sematary

For horror fans, a warning from Stephen King also serves as an endorsement, and in February, he tweeted the just-released trailer for the new adaptation of his Pet Sematary with a warning: “You might consider skipping this movie if you have heart trouble.” Directors Kevin Kölsch and Dennis Widmyer were…

BY SXSWorld
Winston Churchill in Pet Semetary. Courtesy of Paramount Pictures

Halo Competition is a Homecoming for Hardcore Gamers

Most casual gamers have watched a multiplayer match of one game or another unfold, whether streaming on Twitch or from a friend’s sofa, but the look of a professional match is something else. In a professional Halo match, the level of play approaches the uncannily timed perfection of an AI…

BY SXSWorld
July 2018 HCS Competition in New Orleans. Photo by Robb McCormick

Hip-Hop Coachella? Rolling Loud Has Its Own Thing

When most people think of marquee music festivals, the first events that come to mind are Coachella and Bonnaroo, but there's another name that's entering the conversation: Rolling Loud. Now in its fifth year, Rolling Loud is to hip-hop what the Electric Daisy Carnival is to EDM, a multi-day festival…

BY SXSWorld
Rolling Loud in Miami. Courtesy of Rolling Loud

Brainiac: Beloved Cult Band Celebrated in New Film

“What if this all stops today?” In the SXSW 2019 world premiering documentary, Brainiac: Transmissions After Zero, which traces the short, but impactful life of the ’90s indie rock band, that is the question Brainiac’s bassist Juan Monasterio recalls asking himself in 1997. At the time, the Dayton, Ohio-based quartet,…

BY SXSWorld
Brainiac (Juan Monasterio, Tyler Trent, Tim Taylor, and John Schmersal) – Photo by Chuck Przybyl
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