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Headlining the SXSW Outdoor Stage at Lady Bird Lake, Mike’s Hard Lemonade

In celebration of their 21st birthday, mike’s Hard Lemonade is creating a smile-worthy throw back to 1999 at the SXSW Outdoor Stage at Lady Bird Lake. Their birthday celebration VIP lounge is sure to brighten your SXSW spirits. At the lounge, mike’s will be serving up an icy-cold variety of…

BY Pedro Alvarez
mike’s Hard Lemonade

Annie Silverstein Discusses Her Feature Debut Bull – SXSW Filmmaker In Focus

The 2020 SXSW Film Festival is just a couple of short weeks away! Before you make your way down to Austin, TX, take a look at the films in our lineup a little bit better with our Filmmaker In Focus series. Check out our Q&A with director Annie Silverstein as…

BY Neha Aziz
Bull - Photo courtesy of film

XR in Entertainment and History

Whether it's an Instagram filter, museum, or a hospital – the uses of XR are vast and becoming a part of our daily lives. Also referred to as Extended Reality, XR covers virtual reality (VR), augmented reality (AR), and mixed reality (MR). Step into the world of XR and discover…

BY Neha Aziz
SXSW Virtual Cinema - Photo by Diego Donamaria

Kelly Oxford Talks About Her Dramedy Pink Skies Ahead – SXSW Filmmaker In Focus

The 2020 SXSW Film Festival is around the corner! Take a closer look at the films in our lineup a little bit better with our Filmmaker In Focus series. Check out our Q&A with director Kelly Oxford as she tells us about her film Pink Skies Ahead, which will World…

BY Neha Aziz
Pink Skies Ahead - Photo by Tiffany Roohani

Trade Show Hub: Book Signings by Kwame Onwuachi, Amy Webb, & More

The SXSW Trade Show highlights the integrations and overlaps between SXSW’s converging industries, hosting a diverse range of forward-thinking exhibitors ranging from promising startups to established industry leaders. The show floor is a paradise for curious futurists and knowledge hungry professionals, offering an area of interest for all attendees. Making…

BY Allison Belcher
BookStore_ACC

World Premiere of Hannibal Buress: Miami Nights and Emerald Fennell’s Promising Young Woman Join the Film Festival Lineup

The SXSW Film Festival is just a few short weeks away and we are excited to reveal three additional films to our 2020 Lineup! This acclaimed program draws thousands of fans, filmmakers, press, and industry leaders every year to immerse themselves in the most innovative, smart, and entertaining new films…

BY Neha Aziz
Hannibal Buress: Miami Nights - Photo courtesy of film

British Music Embassy Lineup Announced For SXSW 2020

The British Music Embassy returns to the SXSW 2020 Music Festival to present official showcases for its 13th year. These showcases will highlight the best up-and-coming British musical talent and will take place at Cedar Street Courtyard from Monday, March 16 to Saturday, March 21. Each night, a different showcase…

BY Hailey Hess
Steam Down - Photo courtesy of artist

Abby the SXSW Chatbot Just Got Smarter

Got a SXSW question? Abby can handle that. The official chatbot for SXSW is back and better for 2020! New for SXSW 2020, you can now access Abby via Facebook Messenger along with the SXSW GO Mobile App. Available 24/7, Abby is your personal SXSW concierge ready to provide you…

BY Luis Seijo
SXSW GO app - Photo by Aaron Rogosin
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