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Second Play Stages

The SXSW Second Play Stage series features SXSW Showcasing Artists performing stripped-down “happy hour” sets at select Austin hotels throughout the event — an excellent opportunity to catch an act before heading out for the evening.

BY Helen Hollyman
The Zombies at Community Concerts at Lady Bird Lake – SXSW 2023 – Photo by Chia Hsien Hu

Come Find Your New Favorite Music with Pandora

Sponsored Content Provided by Pandora Pandora is hard at work getting everything ready for their 6th SXSW Music Festival showcase. Whether you're headed to Austin or plan on joining the Pandora livestream, you're going to want to listen to the Pandora at SXSW station to get to know the lineup…

BY Ally Fleming

What to See at the 2017 SXSW Conference—Spotlight on Food & Social Impact Tracks

What do the SXSW Food and Social Impact tracks have in common? Both will inspire badgeholders to creatively explore their respective identities and future. The Food Track brings together the culinary community’s most inspired entrepreneurs, chefs, data scientists, investors, filmmakers, and enthusiasts to connect and explore ways in which technology…

BY Megan Collyer

A Look Back and a Sneak Peek from Mazda

Sponsored Content Provided by Mazda If you were at SXSW last year, you may remember seeing a swarm of Mazda vehicles in the heart of Austin. That’s because Mazda was our Official Auto Partner – and they’re coming back for the third year in a row! Mazda was not only…

BY Ally Fleming

Ryan Adams to Headline BMI and SAG-AFTRA Showcase at SXSW 2017

Continuing a more than 30-year presence at the SXSW Music Festival in Austin, BMI, in partnership with SAG-AFTRA, will present a showcase headlined by GRAMMY nominated singer-songwriter Ryan Adams at Austin City Limits Live at the Moody Theater on Friday, March 17. The BMI & SAG-AFTRA showcase will also feature…

BY Rory Burbeck
Ryan Adams photo courtesy of the artist

Sony to Reveal Cutting-Edge Prototypes at SXSW 2017

Content provided by Sony During this year's event, Sony's latest prototypes incorporating cutting-edge technologies, projects that are still in the development stage, and Sony's entertainment content can all be found at The WOW Factory. Read on for more detailed descriptions of the latest technologies you can experience at The WOW…

BY John Krause
SXSW_Sony

SXSW Film 2017 Announces Juries for the Narrative and Documentary Feature Competitions, Shorts Programs and Special Awards

SXSW Film Festival is pleased to announce the distinguished jurors for this year’s Narrative and Documentary Feature competitions, Narrative and Documentary Shorts, Music Video, Louis Black Lone Star Award, Poster Design, Title Design and VR programs. ###2017 Narrative Feature Competition Jury: Seth Lyon Abramovitch is a senior features writer at…

BY Neha Aziz
SXSW Film 2016 - Paramount Theater

Announcing Two Nights at The SXSW Outdoor Stage at Lady Bird Lake

SXSW returns to The SXSW Outdoor Stage at Lady Bird Lake for another year of excellent shows in the park. These two shows will be free and open to the public, but require a free SXSW Guest Pass. We are pleased to announce the lineups for Thursday, March 16 and…

BY Hayden Bagot
2017 SXSW Showcasing Artist Residente
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