All the biggest artists have one thing in common: They played at SXSW.
Cardi B shut down Fader Fort six months before she became a superstar. Megan Thee Stallion, Wet Leg, Billie Eilish, Kendrick Lamar, Lizzo, all played to 200 cap venues in Austin before they went onto arena tours and global dominance. These aren't origin myths - they're things that actually happen…
BY Meghan Cassin