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Kimo Sabe Mezcal SXSW Wrap Up

26 events over ten days — thank you Austin and SXSW for the Trusted Friend welcome once again. The biggest success? The Agave Challenge’s demonstration of the incredible range of agave spirits, from the best-selling tequila, through the Oaxacan style Smoky Joe mezcal, to Kimo Sabe mezcal. With 2500 participants,…

BY Jordan Guillory
Kimo Sabe Spectrum

Diet Coke FTW at SXSW

Diet Coke FTW! Head over to the House of Because, where you can do you. Because why not? Here’s your chance to try each of our four fizzing delicious new flavors, while also enjoying the same great taste of the one and only Diet Coke. First, crack open a can…

BY Jordan Guillory
Diet Coke FTW at SXSW

Open Sharing Keys Game’s Runaway Success

Since its beta release in early 2017, PlayerUnknown’s Battlegrounds has become one of the most popular video games in the world. The basic premise is that 100 players parachute onto an island and scavenge weapons to defend themselves. Alliances develop, but in the end it’s every person for themselves. Your…

BY SXSWorld
2018 SXSW Gaming Featured Speaker, Brendan Greene

Keeping Austin Outlaw with Ethan Hawke

“When people say ‘Keep It Weird,’ what they really mean is ‘Keep Blaze Foley Alive.’ Keep that outlaw energy alive!” As Ethan Hawke’s words illustrate, he is ready to bring his movie about outlaw country legend Blaze Foley to Austin, a city that is central to the stories of both…

BY SXSWorld
Ethan Hawke. Photo by Hutton Supancic/Getty Images

Oklahoma: A Hotbed of Music Talent & Tradition

Somewhere between the big T’s of Texas and Tennessee and just west of the Deep South, Oklahoma sometimes gets overlooked in appreciations of American music. But a century after Woody Guthrie was born there, the state continues to be a wellspring of tradition-based talent and hotbed for new sounds. Look…

BY SXSWorld
Turnpike Troubadours. Photo by David Mc Clister

Budweiser to Host Star-Studded Country Music Showcase

At this year’s SXSW, Budweiser will bring an iconic combination back together again — ice cold beer, and good ol’ country music. In collaboration with Sony Music Nashville, the duo will bring SXSW-goers and fans an incredible lineup of country artists on Thursday, March 15 at Fair Market in ATX.…

BY John Krause
Budweiser Country Club SXSW 2018

2018 SXSW Film Festival Announces World Premiere of Steven Spielberg’s Ready Player One

The SXSW Conference and Festivals is thrilled to announce the World Premiere of Ready Player One, directed by Steven Spielberg and based on the global bestseller by Ernest Cline, will screen at the Paramount Theatre on Sunday, March 11, at 9:30pm. In the year 2045 people can escape their harsh…

BY Neha Aziz
Ready Player One Still

Showtime Documentary Film Operation Odessa Makes World Premiere Tomorrow

SHOWTIME DOCUMENTARY FILMS presents the world premiere of OPERATION ODESSA tomorrow at the Vimeo Theater at 11am as part of the SXSW 2018 Film Festival. An early ’90s gangster epic that hopscotches from Brooklyn to Miami and Cali to Moscow, the film tells how three friends set out to hustle…

BY Jordan Guillory
Odessa SX Showtime
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