SXSW and Mercedes-Benz Announce Initial Programming for Collaborative Future-Focused Event in Europe
SXSW in collaboration with Mercedes-Benz has announced the initial programming for a future-focused event in Frankfurt, Germany during the IAA (International Motor Show) September 15-17, 2017. The inaugural me Convention, unites the technology, design and creative industries for a critical dialogue about the future. Programming announced today explores the future…
BY Jordan Roberts