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Think It. Love It. Name It. Find the Perfect Name for Your Startup at the .com Name Studio!

Have an incredible idea for a startup? Now find the perfect name for it at the .com Name Studio during the Interactive Festival at SXSW 2018. Drop by and get tips on how to choose the best domain name for your business by utilizing the new, creative name brainstorming service:…

BY Jordan Guillory

Get Your Hack On at the SXSW Hackathon

The 5th annual SXSW Hackathon is happening March 13-14, bringing together hackers, creators, makers, and coders to converge to solve problems, create new tools, and push the boundaries of existing tech across entertainment media in Music, Film, VR, and blockchain. Teams will be vying for cash prizes and the opportunity…

BY Jordan Guillory

The winning teams of the SXSW Hackathon in 2017

The Future of Mobility at SXSW

There is hardly an issue more important and affecting more people right now than the question of the future of mobility and transportation. Leading car manufacturer Mercedes-Benz has a long and distinguished history of innovation and cutting-edge technology. Today, they strive to be at the forefront of the next revolution…

BY John Krause

Mercedes-Benz is bringing EQ to SXSW 2018

Good News from Austin: Our Future Business Leaders are Bold, Beautiful and Intersectional

Red Bull Launch Institute Couch Discussion with (L to R) Audrey Buchanan, Amanda Brinkman of Shrill Society and Penelope Gazin and Kate Dwyer of Witchsy. (Photo: Drew Anthony Smith / Red Bull Content Pool) Life at the Red Bull Launch Institute at South by Southwest Interactive Festival was like a…

BY John Krause

Storytelling, Hip-Hop, and the Happiest City on Earth: Day Two Highlights at SXSW Cities Summit

The second and final day of the Cities Summit kicks off today with a full day of dynamic programming, performance, pop-up exhibits, and events exploring the future of our cities. Arrive early to enjoy this morning's coffee break, from 8:30am - 9:30am, presented by ICMA, on the Four Seasons Terrace.…

BY Jessica MacCall

Luminocity - 2018 SXSW Place by Design Finalist

Budweiser to Host Star-Studded Country Music Showcase

At this year’s SXSW, Budweiser will bring an iconic combination back together again — ice cold beer, and good ol’ country music. In collaboration with Sony Music Nashville, the duo will bring SXSW-goers and fans an incredible lineup of country artists on Thursday, March 15 at Fair Market in ATX.…

BY John Krause

Come find our Trusted Friends and #DrinkUnique with Kimo Sabe Mezcal

Kimo Sabe Mezcal is honored to call Austin one of our homes. As Trusted Friends to SXSW, talented local musicians and the city of Austin, we wanted to give back to the community that has embraced us. We are excited to celebrate SXSW with our Trusted Friends, so you’ll find…

BY Jordan Guillory

Van Ness Wu, CallChain Music Awards, Taiwan Beats at SXSW: Demo Pan-Entertainment Platform for Far-Eastern Asian Market

Music is one of the most powerful forces in mainstream media. It shifts culture, inspires activism, and influences consumer purchasing behavior. Yet, the average music festival is limited to a single location and has a marketing shelf life that lasts for a few days at best. However, the Taiwanese CallChain…

BY Jordan Guillory

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