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Announcing the U.S. Debut of Max Richter’s Sleep at SXSW 2018

SXSW and Texas Performing Arts are pleased to announce the North American debut concert of Max Richter’s ground-breaking 8-hour composition Sleep presented by Beautyrest and taking place overnight at Bass Concert Hall starting the evening of March 12 from 12am-8:30am, doors at 11pm. The overnight performance, scored for piano, strings,…

BY Hayden Bagot

Max Richter - Photo by Rhys Frampton, Courtesy of Deutsche Grammophon

Get to Know: 8 Scandinavian Artists Performing at SXSW 2018

Industry pros and fans travel to Austin each year for the SXSW Music Festival to take part in a week of showcases celebrating seemingly endless varieties of music. Our Get to Know series aims to dive below the surface and get you started on your musical journey through SXSW -…

BY Hank Holmes

2018 Showcasing Artist Rome Is Not A Town

Security and International Series of Sessions at SXSW 2018

The SXSW Conference includes 24 programming tracks divided amongst Interactive, Film, Music, and Convergence, presented in a variety of session formats. SXSW Convergence programming features a range of topics that straddle the cultural and technological intersection at the heart of SXSW. For SXSW 2018, we have developed two series of…

BY Ari Roth

Music Pioneer Lyor Cohen to Keynote SXSW 2018

SXSW is thrilled to host Lyor Cohen as a Keynote Speaker for 2018. Cohen is currently the Global Head of Music at YouTube and Google where he oversees domestic and international music partnerships as well as artist and label relations. He is also the founder of 300, a music content…

BY Hayden Bagot

The Rapid Rise of Short Form Documentary Content – 2018 SXSW Programming Trends

Each year, different trends emerge from SXSW programming and act as identifiers for where we’re at and where we’re headed. From the 12 significant trends identified by the SXSW Programming Team for the 2018 event, The Rapid Rise of Short Form Documentary Content explores the emergence of short-form documentaries in today's cultural…

BY Bryn Beausoleil

Join Us at the “SXSW 2018: What You Need to Know” After Hours Session

Each year, SXSW brings people together from across the globe for ten days to experience all things interactive, film, music, and so much more. With all of these fun options also comes an overwhelming aspiration to try and see everything the event has to offer. We know it can be…

BY Chris Tobon

SXSWfm® Spotlight: Latin Artists Performing at SXSW 2018

On this week’s SXSWfm Spotlight Show, we feature tracks from some of our favorite Latin artists who will be performing at the SXSW Music Festival this March. You’ll hear from artists like Derian, El Freaky, MNKYBSNSS, 1982 (Diecinueve Ochenta y dos) and more. These featured artists represent different styles and…

BY Carina Torres

Aviation & Space Exploration, Tangible Storytelling, Theater and Tech, and More: VR/AR Track Sessions at SXSW 2018

Virtual reality and augmented reality technologies are finding new ways to enhance our ability to perceive the world that surrounds us, and in many instances they are redefining how we experience the world. Check out our VR/AR Track recommendations below. "Many people consider virtual reality to be a lonely experience…

BY Neha Aziz

"The Mummy VR Experience" at SXSW 2017 - Photo by Randy and Jackie Smith

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