SXSW appreciates our sponsors for their dedication and contribution to the SXSW Conference & Festivals. Sponsors play an integral role in igniting discovery, making new connections with registrants, and contributing directly to the SXSW community across all sectors. Bridging the gap between brand presence and brand involvement, SXSW Sponsors provide specific initiatives that benefit our registrants and attendees while enhancing the overall SXSW experience. Our sponsors set out to create inviting platforms to bring registrants together to discover and share ideas while connecting with their brand on a more personal level.