SXSW Music Gear Expo

SXSW Music Gear Expo photo by Lauren Lindley

The Music Gear Expo celebrates six years in 2015 with a host of new offerings. In addition to the much loved expo portion, the show will feature a number of special activations including: the Stompbox, Shred Shed and the brand new Synthesizer Space plus the Gear Lounge, Gear Expo Store and Flatstock Stage.

Open to all registrants, showcasing artists and the general public, the Expo has become the key destination for musicians, buyers, gear and tech aficionados at SXSW. It is located adjacent to the popular Flatstock Poster Show on Level 1 of the Austin Convention Center.

The SXSW Music Gear Expo hosts a unique range of companies, from established names in the industry to independently owned up-and-comers. View the 2015 exhibitors.

Dates & Hours:
Thursday, March 19 - Saturday, March 21

Austin Convention Center, Exhibit Hall 5

The Music Gear Expo is open to the public with free Guest Pass wristbands, available in advance or onsite at the event. Visit for more information. SXSW Badge and Wristband holders do not need a Guest Pass to attend.

Unique Features

John Lennon Educational Tour Bus

The non-profit John Lennon Educational Tour Bus mobile recording studio and production facility will be located inside the Music Gear Expo as a featured stop on the 75th Anniversary Tour (in celebration of what would have been John Lennon's 75th birthday). This SXSW visit also marks the launch of a specialized augmented reality bus tour created in collaboration with students from Austin, TX. The Lennon Bus will be open to the public and SXSW attendees for unique tours, giveaways and student sessions. For more information visit:

StompBox Exhibit

Guitar pedal nirvana! Showcasing hundreds of pedals from the top manufacturers that you can plug in and play. Bring your own guitar or borrow one! Curated by The Deli Magazine and SXSW.

The Shred Shed

Want to turn it up to 11? Visitors can crank it up in The Shred Shed, the new space outfitted with soundproof booths, amps and guitars. Guitarists can walk in, shut the door, plug in and shred away!

App Annex

Hands-on access to cutting-edge music creation apps, allowing users to interface with everything from virtual guitars, keyboards and drums to mixing and DJ software.

Music Gear Expo Store

Need an extra set of strings, a pair of drumsticks or a cable? Need your guitar set-up or repaired before your gig? Have your eye on a new guitar? The Music Gear Expo Store, run by Strait Music, offers a wide range of accessories and a great selection of instruments, as well as instrument repair.

Music Gear Expo Lounge

A super comfy place to unwind and relax within the hubbub of SXSW. Swing by, utilize the free wi-fi, and enjoy our complimentary daily Happy Hours.

New for 2015!

Synth Space

So many synthesizers, it will blow your mind to try them all. Oscillate, modulate and sequence.

Contact Luann Williams to exhibit.

Top Photo by Lauren Lindley