Attend everything at SXSW with the Platinum badge
Buy a badge
Platinum Badge
- 3 Daily Advanced Reservations*
- Reservations Open 3 Weeks Before SXSW
- All Innovation Conference
- All Film & TV Festival & Conference
- All Music Festival & Conference
- All Clubhouses: Innovation, Film & TV, Music
- All Parties
- Coca-Cola Sips and Sounds Music Festival (3/13 and 3/14)**
- 10% Merch Discount
Innovation Badge
- 2 daily advanced reservations*
- Reservations Open 2 Weeks Before SXSW
- Innovation Conference Sessions
- Innovation Mentor Sessions
- Innovation Workshops
- Innovation Meet Ups
- Innovation Opening Party
- Innovation Clubhouse Access
- SXSW Pitch Sessions
- Pitch Showcase
- Pitch Awards
- Add a Music Wristband for $149
Film & TV Badge
- 2 Daily Advanced Reservations*
- Reservations Open 2 Weeks Before SXSW
- Additional Reservations For Screenings 1 Week Before SXSW
- Film & TV Festival Screenings
- Film & TV Conference Sessions
- Film & TV Mentor Sessions
- Film & TV Workshops
- Film & TV Meet Ups
- Film & TV Opening Party
- Film & TV Wrap Party
- Film & TV Clubhouse Access
- Add a Music Wristband for $149
Music Badge
- 2 Daily Advanced Reservations*
- Reservations Open 2 Weeks Before SXSW
- Music Festival Showcases
- Music Conference Sessions
- Music Mentor Sessions
- Music Workshops
- Music Meet Ups
- Music Demo Listening
- Radio Day Stage
- Music Opening Party
- Music Clubhouse Access
-
Platinum Badge
All conferences & festivals Experience everything- 3 Daily Advanced Reservations*
- Reservations Open 3 Weeks Before SXSW
- All Innovation Conference
- All Film & TV Festival & Conference
- All Music Festival & Conference
- All Clubhouses: Innovation, Film & TV, Music
- All Parties
- Coca-Cola Sips and Sounds Music Festival (3/13 and 3/14)**
- 10% Merch Discount
$1,295 Buy platinumsaving 10% before November 6
-
Innovation Badge
- 2 daily advanced reservations*
- Reservations Open 2 Weeks Before SXSW
- Innovation Conference Sessions
- Innovation Mentor Sessions
- Innovation Workshops
- Innovation Meet Ups
- Innovation Opening Party
- Innovation Clubhouse Access
- SXSW Pitch Sessions
- Pitch Showcase
- Pitch Awards
- Add a Music Wristband for $149
$895 Buy innovationsaving 10% before November 6
-
Film & TV Badge
- 2 Daily Advanced Reservations*
- Reservations Open 2 Weeks Before SXSW
- Additional Reservations For Screenings 1 Week Before SXSW
- Film & TV Festival Screenings
- Film & TV Conference Sessions
- Film & TV Mentor Sessions
- Film & TV Workshops
- Film & TV Meet Ups
- Film & TV Opening Party
- Film & TV Wrap Party
- Film & TV Clubhouse Access
- Add a Music Wristband for $149
$750 Buy film & tvsaving 10% before November 6
-
Music Badge
- 2 Daily Advanced Reservations*
- Reservations Open 2 Weeks Before SXSW
- Music Festival Showcases
- Music Conference Sessions
- Music Mentor Sessions
- Music Workshops
- Music Meet Ups
- Music Demo Listening
- Radio Day Stage
- Music Opening Party
- Music Clubhouse Access
$500 Buy musicsaving 10% before November 6
* Reservations and access is always subject to event availability and capacity
** Coca-Cola Sips and Sounds is Limited to 1,000 Platinum Badgeholders per day
ALL BADGES UNLOCK THESE EVENTS AND EXPERIENCES AT SXSW
Ways to save
Group Rates
Attending SXSW with your team, clients, or friends isn't just cost-effective, it's a powerful way to grow together. From thought-provoking sessions to once-in-a-lifetime networking moments, SXSW is truly better together. Start planning your group experience today.
-
Group size 10–1410% discount
-
Group size 15–1915% discount
-
Group size 20–2420% discount
-
Group size 25+Special discount
Student & Early Career Discounts
Currently enrolled students and recent graduates entering the workforce may apply for discounts to attend SXSW with an Innovation, Film & TV, or Music Badge. SXSW delivers big-time value at much lower cost—offering professional exposure, creative inspiration, and industry access.
-
Students50% discount
-
First Year Post-Graduation40% discount
-
Second Year Post-Graduation30% discount
Badge FAQs
Every event will be clearly marked on the schedule as either All Badge with “P/I/F/M” icons or Platinum + Your badge type. You can filter the schedule for your badge type and easily find which events your badge unlocks.
Innovation, Film & TV, and Music Badges will no longer have secondary access to events outside their specific Conference or Festival. We did this to simplify lines and provide badgeholders from each of our communities with the best experience possible. You now have the option to build the experience that works for your needs, or upgrade to Platinum if you want to see it all.
We’re offering Music Wristbands as an add-on when you checkout for Innovation and Film & TV Badges if you’d like to see showcases.
For Innovation and Music Badges there will be select Film & TV screenings with limited General Admission tickets available for sale one week before SXSW. A Film & TV or Platinum Badge is the unparalleled way to attend screenings and get early and wide access to this part of the event.
Platinum and Innovation Badges have exclusive access to Innovation tracks. However, there are many sessions that are All Badge in addition to Keynotes and Featured sessions. These are clearly marked on the schedule as All Badge with “P/I/F/M” icons
If you already purchased an Innovation, Film & TV, or Music Badge and would like to upgrade to Platinum you can sign into your account on the SXSW Cart and go to your purchase history to upgrade. Rates do increase throughout the season, so if you’re considering upgrading, we recommend the earlier the better.