Brent Grulke had a lengthy career in many areas of the music industry, working as music editor at the Austin Chronicle, sound engineer and tour manager for many Austin bands, and production and sound engineer for clubs in San Francisco. He later moved to Los Angeles to become the manager at Spindletop Records, which eventually led him back to Austin where he became the longtime Creative Director of the SXSW Music Festival.
Brent's love of music and the spirit of the festival is reflected in the three prize categories: Developing U.S. Act, Developing Non-U.S. Act, and Career Act.
The Developing Act Prize is for artists who are breaking new ground with their creativity and show the most promise in achieving their career goals. The Career Act Prize is for an established artist who appeared at SXSW to reinvent themselves or launch an important new project.
