The Grulke Prize

The Grulke Prize®, awarded in three categories, was developed in honor of our friend and colleague Creative Director Brent Grulke, who passed away on August 13, 2012.


John Fogerty - Photo by Diego Donamaria

About The Grulke Prize

 

Brent Grulke had a lengthy career in many areas of the music industry, working as music editor at the Austin Chronicle, sound engineer and tour manager for many Austin bands, and production and sound engineer for clubs in San Francisco. He later moved to Los Angeles to become the manager at Spindletop Records, which eventually led him back to Austin where he became the longtime Creative Director of the SXSW Music Festival.

Brent's love of music and the spirit of the festival is reflected in the three prize categories: Developing U.S. Act, Developing Non-U.S. Act, and Career Act.

The Developing Act Prize is for artists who are breaking new ground with their creativity and show the most promise in achieving their career goals. The Career Act Prize is for an established artist who appeared at SXSW to reinvent themselves or launch an important new project. Explore past awards and this year's recipients below.

2025 Grulke Prize Winner

Samara Cyn

Developing U.S. Act

Originally from Murfreesboro, Tennessee, Samara Cyn spent her formative years as a child in an army family, constantly on the move and adapting to new environments. This nomadic upbringing profoundly influenced her dynamic approach to music. Now based in Los Angeles, Samara began her musical journey in 2019 when she wrote her first song, transforming what started as a therapeutic outlet into a passionate career.

In October 2024, Samara released her debut EP, The Drive Home, a heartfelt collection of songs symbolizing her journey toward self-identity. The release has resonated deeply with fans, cementing her as a rising star. In addition to her music, Samara launched her own brand, Third Eye Lazy, further expanding her creative footprint. Samara will join Smino on his tour starting in spring 2025.

Samara Cyn - Photo by Amy E. Price

Samara Cyn - Photo by Amy E. Price

2025 Grulke Prize Winner

jasmine.4.t

Developing Non-U.S. Act

The light still breaks through each morning. That’s the driving sentiment on You Are The Morning, the debut album from trans woman and Manchester-based singer-songwriter jasmine.4.t. Its title is dedicated to queer friendship, which she says saved her life.

The first UK signee on Saddest Factory Records, the album was produced by Julien Baker, Phoebe Bridgers and Lucy Dacus. It was made across 12 days in a highly collaborative and emotional process, and because Jasmine sees her songs as fluid and ever-changing, the recordings carry that free and spontaneous spirit. Jasmine considers her album as a call to action for a brighter future for trans people.

jasmine.4.t - Photo by Adam Kissick

jasmine.4.t - Photo by Adam Kissick

2025 Grulke Prize Winner

John Fogerty

Career Act

As the singer / songwriter / leader of Creedence Clearwater Revival (CCR), Fogerty forged a distinctive, groundbreaking sound all his own, equal parts blues, country, pop, rockabilly, R&B, swamp boogie, and Southern fried rock ‘n’ roll, all united by his uniquely evocative lyrical perspective. Fogerty is a Grammy winner and has been inducted into the Rock & Roll Hall of Fame as well as the Songwriters Hall of Fame. Among Fogerty’s many hit songs, which have sold over 100 million records, both as a solo artist and as frontman of CCR, highlights include “Proud Mary,” “Centerfield,” “Fortunate Son,” “Born on the Bayou,” “Bad Moon Rising,” and “Have You Ever Seen the Rain,” among many others.

John Fogerty - Photo by Diego Donamaria

John Fogerty - Photo by Diego Donamaria

 

SXSW 2024 GRULKE PRIZE WINNERS

Developing U.S. Act: Estevie
Developing Non-U.S. Act: TENGGER
Career Act: Zapp

SXSW 2023 GRULKE PRIZE WINNERS

Developing U.S. Act: Blondeshell
Developing Non-U.S. Act: Balming Tiger
Career Act: The Zombies

SXSW 2022 GRULKE PRIZE WINNERS

Developing U.S. Act: Horsegirl
Developing Non-U.S. Act: Yard Act
Career Act: Dolly Parton

SXSW 2019 GRULKE PRIZE WINNERS

Developing U.S. Act: Pink Sweat$
Developing Non-U.S. Act: Angie McMahon
Career Act: The Chills

SXSW 2018 GRULKE PRIZE WINNERS

Developing U.S. Act: Starcrawler
Developing Non-U.S. Act: Jade Bird
Career Act: Todd Rundgren

SXSW 2017 GRULKE PRIZE WINNERS

Developing U.S. Act: The Lemon Twigs
Developing Non-U.S. Act: Jain
Career Act: Robyn Hitchcock

SXSW 2016 GRULKE PRIZE WINNERS

Developing U.S. Act: Anderson .Paak & The Free Nationals
Developing Non-U.S. Act: Låpsley
Career Act: Iggy Pop

SXSW 2015 GRULKE PRIZE WINNERS

Developing U.S. Act: Leon Bridges
Developing Non-U.S. Act: Courtney Barnett
Career Act: Spoon

SXSW 2014 GRULKE PRIZE WINNERS

Developing U.S. Act: Future Islands
Developing Non-U.S. Act: The Strypes
Career Act: Damon Albarn

SXSW 2013 GRULKE PRIZE WINNERS

Developing U.S. Act: Haim
Developing Non-U.S. Act: CHVRCHES
Career Act: The Flaming Lips

 

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