Platinum Badge

Be there to unlock primary access for all things SXSW. Join us in Austin, TX from March 7-15, 2025 to connect with a global audience of creators, innovators, and other talent. Buy now and pay later with PayPal when checking out in the SXSW Cart.

Platinum Badge

$1895

Walk-up Rate $2295

Primary Access to All SXSW 2025 Events
5 SXXpress passes daily, 48 hours in advance
Platinum-Only Lounges and Badge Pickup

Go Platinum

Join us in Austin, TX from March 7-15, 2025 to connect with a global audience of creators, innovators, and other talent. Make your SXSW experience FOMO-proof with primary access to ALL events across the Conference and Festivals. Enjoy enhanced Platinum benefits like fast-track badge pick-up, access to VIP lounges, and additional perks.

Upgrade to Platinum

Already registered for a SXSW Film & TV, Music, or Interactive Badge? No worries, you can upgrade to Platinum at any time! Visit your Purchase History and log-in with the credentials used to purchase your original registration. Find the registration you wish to upgrade, select 'Upgrade to Platinum', and then complete the checkout process.

Early SXXpress Passes

Lock In Your Plans

Platinum SXXpress passes will be released two days in advance, giving you early access to secure your spots to popular events. With 5 SXXpress passes per day, you can lock in preferred access before any other badge type.

SXSW 2024 – Photo by Ken Eke

Primary Access

Wander Without Limits

You always have primary access with a Platinum Badge, which puts you in front of any Secondary Access lines. Stay tuned for more info on how we're expanding primary access to more events than ever before.

Audience at the "3 Body Problem" Premiere – SXSW 2024 – Photo by Adam Kissick

Platinum Lounges and Experiences

Rest and Recharge

Experience SXSW the Platinum way with shorter lines, improved access to select brand experiences, and exclusive recharge spaces. It all adds up to a more relaxed, inspiring, and beneficial SXSW.

Attendees at Delta Lounge – SXSW 2024 – Photo by Tico Mendoza

Platinum-Only Pickup

Breeze Through Your Arrival

Experience the Platinum treatment as soon as you arrive in downtown Austin with a new, designated Platinum-only line at Registration, allowing you to pick up your badge quickly.

SXSW 2024 Attendees at Registration Hall – Photo by Aaron Rogosin

SXSW Merch Discount

Show Off Your SX Style

When you register for a 2025 Platinum Badge, you can add-on a SXSW 2025 hat or official 2025 poster at a 10% discount to your purchase.

SXSW Merch 2024 - Photo by Katrina Barber

Housing & Travel FAQs

From booking your hotel to traveling to Austin, explore our list of frequently asked questions.

Learn More

Group Rates

Take your team of 10 or more to the next level while saving big with Group Registration rates.

SXSW 2024 Attendees – Photo by Natalie Guillot