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The Sweatlife House by lululemon: Where Technology Meets Mindfulness

From the creators of your favorite black stretchy pants comes an experience unlike anything else at SXSW. This year, lululemon will debut Embody, a collection of digital experiences that explore the connection between technology and mindfulness. Using immersive new technology, Embody creates an approachable — and inspiring — take on…

BY Chris Backus
lululemon at SXSW

SXSW EDU Summits Open to All SXSW Badges on Thursday, March 7

SXSW EDU (South by Southwest Education), takes place March 4-7, 2019, just prior to SXSW. Education visionaries, industry leaders, and change-makers converge at SXSW EDU to explore the future of teaching and learning. We're excited to offer early SXSW arrivals the opportunity to enjoy access to SXSW EDU for a…

BY Jessica MacCall
SXSW EDU 2019 speakers (t-b, l-r) Connie Yowell, ayor Shane Bemis, Rob English, Paul LeBlanc, Jane Oates, and Mayor Jorge Elorza.

Bozoma Saint John: How Marketing Can Spur Social Change

Bozoma Saint John thinks and talks about empathy quite a bit. For the marketing executive and SXSW 2019 Convergence Keynote speaker, this is integral to the work that she does currently as chief marketing officer for Endeavor, and it’s been an important feature of her previous work with companies such…

BY SXSWorld
Bozoma Saint John, Photo by Maya Darasaw, MAD Works Photography

Winston Duke Shares Little But Leaves Big Impression

There are “big years” for actors, and then there was Winston Duke’s 2018. In February, the actor made his big-screen debut as M’Baku, T’Challa’s fierce rival in Black Panther, the Oscar-winning, highest-grossing film of the year; two months later he reprised the role in a small film called Avengers: Infinity…

BY SXSWorld
Us

New T Bone Burnett Music Ponders Tech’s Impact

“I’ve always been a man without a country. I’ve always been a citizen of heaven.” That’s the opening salvo of “A Man Without A Country,” one of several fascinating, soul-searching pieces on a new album from music industry legend T Bone Burnett, due April 13 on Verve Forecast. Titled The…

BY SXSWorld
T Bone Burnett. Photo by J Cheuse

How Black Girls Code is Bridging the Digital Divide

In 2020, a projected 1.4 million computing jobs will become available in the United States. Kimberly Bryant, Founder and CEO of Black Girls Code, is training the next generation of women of color to take advantage of these growing opportunities and enter this burgeoning industry. Through its coding programs and…

BY Jordan Roberts
Kimberly Bryant

Twice as Anxious: Seth Rogen Unveils Two Comedies at SXSW

Twelve years ago, SXSW audiences were the first to discover that Seth Rogen was a leading man when the festival premiered a work-in-progress screening of Knocked Up. Three months later, Rogen had earned so much star clout that he reshaped the Hollywood comedy in his image: jokey and smokey and…

BY SXSWorld
Seth Rogen. Photo by Matt Winkelmeyer/Getty Images for SXSW

At A Glance: Meet Sophie Roach, SXSW 2019’s Big Bag Artist

SXSW 2019’s Registrant Bag artist, Sophie Roach, is a self-taught artist who splits time between Austin and Brooklyn, New York. By using familiar shapes, patterns, and her own intuition, she has created a unique visual language based on spontaneity and rhythm. In addition to commercial collaborations with both local and…

BY SXSWorld
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