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Abby the SXSW AI Chatbot Returns as Your Guide for SXSW 2019

Abby, the official chatbot for SXSW, has returned for SXSW 2019! Available on both Facebook Messenger and the SXSW Go Mobile App, Abby uses Natural Language Processing with artificial intelligence to provide timely answers to questions and help attendees navigate the event. Download our SXSW Go App on your mobile…

BY Ari Roth

Announcing the Free 2019 SXSW Music Festival Closing Party

With SXSW just beginning, we urge you to save a bit of energy to send off the festival at the 2019 SXSW Music Festival Closing Party next weekend. Join us on Sunday, March 17 at Palm Door on Sixth for a night of dancing, music, conversation, and did we mention…

BY Hayden Bagot

Superfónicos - Photo by Magnetic Focus Photography

RSVP for SXSW 2019 Mentor Sessions, Round Tables & Workshops

We're excited to announce the opening of RSVPs for 2019 Mentor Sessions, Round Table Sessions, and Workshops! These sessions provide a unique opportunity for Interactive, Film, and Music registrants to gain insights from industry professionals for quick one-on-one talks to receive advice and guidance in a particular field. Registrants will…

BY Nicole Cappabianca

Tom London Mentor Session at 2019 SXSW Conference - Photo by Richard Pflaume/Daimler AG

Session Formats Guide for SXSW 2019

Navigating the SXSW Conference can seem daunting due to the extensive amount of programming held over nine days. No one knows that better than those of us here at SXSW, so we created this guide to help! We’re breaking down every Session Format that we offer during the Conference to…

BY Nicole Cappabianca

Mentors: Funding/Artist Support - 2017 - Photo by Kit McNeil

7 Tips to Maximize Your Potential

We are living in one of the most exciting times in history. Massive change is upon us, and it’s happening at a speed and scale that’s unprecedented. The possibilities and opportunities that await are vastly greater than anything I’ve seen in my lifetime. And what’s incredible is that anyone can…

BY Jordan Ornelas

Capital One Sanjiv YajnikCapital One Sanjiv Yajnik

The Sweatlife House by lululemon: Where Technology Meets Mindfulness

From the creators of your favorite black stretchy pants comes an experience unlike anything else at SXSW. This year, lululemon will debut Embody, a collection of digital experiences that explore the connection between technology and mindfulness. Using immersive new technology, Embody creates an approachable — and inspiring — take on…

BY Chris Backus

SXSW EDU Summits Open to All SXSW Badges on Thursday, March 7

SXSW EDU (South by Southwest Education), takes place March 4-7, 2019, just prior to SXSW. Education visionaries, industry leaders, and change-makers converge at SXSW EDU to explore the future of teaching and learning. We're excited to offer early SXSW arrivals the opportunity to enjoy access to SXSW EDU for a…

BY Jessica MacCall

SXSW EDU 2019 speakers (t-b, l-r) Connie Yowell, ayor Shane Bemis, Rob English, Paul LeBlanc, Jane Oates, and Mayor Jorge Elorza.

Bozoma Saint John: How Marketing Can Spur Social Change

Bozoma Saint John thinks and talks about empathy quite a bit. For the marketing executive and SXSW 2019 Convergence Keynote speaker, this is integral to the work that she does currently as chief marketing officer for Endeavor, and it’s been an important feature of her previous work with companies such…

BY SXSWorld

Bozoma Saint John, Photo by Maya Darasaw, MAD Works Photography

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