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Come Cheer on the SXSW Hackathon and Learn about Cyber Threat Hunting with R9B

With so much to do and see at SXSW, choosing between events can be exhausting. But who needs sleep when you can show off your hacking skills? Hosted by cybersecurity provider root9B, the SXSW Hackathon will pit teams of dreamers and developers against each other for a 24-hour productivity party.…

BY Chris Backus
Root9B, Hackathon 2019

Experience Music Like Never Before at the smart mobile disco Featuring Elderbrook

smart is celebrating the SXSW Music Festival on March 12, with the smart mobile disco with a special performance from Elderbrook, from 4:30 - 5:30pm on Trinity St / 6th Street. The British electronic music producer and singer will perform on a smart EQ fortwo turned into mobile club –…

BY Jordan Ornelas
Elderbrook smart

Announcing the Winners of the 2019 SXSW Interactive Innovation Awards

Tonight the 22nd annual SXSW Interactive Innovation Awards celebrated the 2019 Finalists and Winners. Beginning in June of 2018, innovators and creators from around the world entered their new projects to vie for top honors and the opportunity to showcase their work in front of SXSW attendees and Innovation Awards…

BY Ari Roth
2019 Interactive Innovation Awards Winners - Photo by Miguel Esparza

Don’t Miss the Bud Light Dive Bar Sessions @ SXSW

Bud Light, the official beer of SXSW, announced this week that the brand and its iconic Dive Bar franchise will return to the festival for the fourth consecutive year on March 14 and 15. The event will take place at its new SXSW home at Nuevo Leon Lot, Austin, TX…

BY Jordan Ornelas
Bud Light’s Cause Marketing

Bringing a Human Element Into the Digital Space

Brands today have stories, culture, personalities - seeming more and more like the digital version of a person. This is important because it’s what allows brands to connect with their audiences in the digital space. However, finding a genuine and effective way to build and maintain these relationships is an…

BY Jordan Ornelas
Visible CMO

Experience the Next Generation of Hi-Fi Entertainment at NHK’s 8K Theater

Experience the next generation of high-fidelity entertainment at NHK’s 8K Theater! Featuring a 440-inch screen using Sony’s Crystal LED display system, and immersive 22.2ch surround sound, the world’s first 8K broadcast network NHK brings a genuine next-gen experience to SXSW. Rock out to world premiere footage from Sting & Shaggy’s…

BY Chris Backus
NHK 8K Theater, SXSW 2019

25 Years of the SXSW Music Festival’s Outdoor Stage

When you think of Austin, Texas what comes to mind? Eclectic, raw, spirited, weird, compelling? You might use those very words to describe the SXSW Music Festival. This tradition runs parallel to the city's lively culture; not limited in a genre or regional focus, fans from all over can enjoy…

BY Lexi Seay
Ian Moore - SXSW 1998 -by Michelle Dapra

SXSW Pitch “Meet the Finalists” Opportunity to Connect with Favorites

Want to see up close the most exciting, innovative and cutting-edge technology by the finalists at this past weekend’s SXSW Pitch? Or maybe you want to hear more from your favorite companies about their latest ideas? Now’s your opportunity to meet one-on-one with the 10 winners and 50 finalists at…

BY SXSW Staff Writer
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