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Chris Urmson Explain Google’s Self-Driving Car Project

Watch 2016 SXSW Interactive Featured Session, "Google Self-Driving Car Project" with Director of Google Self-Driving Car Project Chris Urmson. Urmson shares his stories from the front lines of building the world's first fully self-driving cars. Everyone's talking about self-driving cars these days, but how can you differentiate between hype and…

BY Rion Thompson
Chris Urmson

Four on the Floor: SXSW 2016 Artists with NVWLS (No Vowels)

Who needs grammar? These four SXSW 2016 Showcasing Artists leave vowels out of their quirky names. Preview their music below and add them to your schedule. Lng/SHT (Cancún, Mexico) Website | Add to your Schedule Hailing from Cancún, Lng/SHT is breaking more than just grammar rules. He’s a rapper who…

BY Amy Fennie
GRRL

Four on the Floor: Hip Hop from the Bottom of the Map

Preview SXSW 2016 hip-hop artists Pell, ManMan Savage, DJ Chose and G.U.N. before you see them at SXSW Music. Pell (New Orleans, LA) Website | Add to your Schedule Born and raised in New Orleans, before Hurricane Katrina forced his family to relocate to Jackson, Mississippi when he was just…

BY Rory Burbeck
Pell

Four on the Floor: Folk from Around the World

We aren't necessarily referring to modern folk music in this context: all of these 2016 SXSW Showcasing Artists perform music which either incorporates traditional styles from their respective countries, or takes contemporary folk and blends it with other genres. Listen and add them to your SXSW schedule below! Grimm Grimm…

BY Rory Burbeck
Hanggai

Film & TV Lineup 2025

From March 12-18, Austin, TX will serve as the gathering place for a community united by their shared passion for storytelling. The 2026 SXSW Film & TV Festival lineup is your much anticipated preview of innovative productions, emerging talent, and behind-the-scenes creatives destined for cinematic greatness.

BY Brandon Sammons
"Monkey Man" Premiere at the Paramount Theater – SXSW 2024 – Photo by Aaron Rogosin

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watch key sessions from 2026

BY Jonathan Freites

Join the First-Ever SXSW London in June 2025

Get ready for the ultimate fusion of creativity, culture, and tech at SXSW London 2025, from June 2 to 7! The inaugural European edition of SXSW is taking over Shoreditch — the city’s buzzing hub of creatives and tech innovators — for six days of conference talks, screens, music performances,…

BY Jordan Roberts
Aaron Rogosin for SXSW - Crowd

SXSW 2025 Info

This information is current as of June 24, 2024. This page will be updated as new information becomes available. SXSW provides inspiration and opportunities for global professionals across a number of industries, including technology, science, music, film, and television. Our purpose is to help creative people achieve their goals. We…

BY Lillian Park
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