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M&M’S® Makes its Debut at SXSW with the Premiere of M&M’S® Studios

Sponsored Content Provided by M&M'S Between screenings, panels and celeb sightings, M&M’S® Studios is a place for SXSW attendees to relax, recharge (literally!) and permissibly indulge in bite-sized treats, beats, and local entertainment from the sweetest seats in Austin! With its convergence of interactive, film, music, and comedy programming, SXSW…

BY Ally Fleming

Abartys Health Crowned Victor of 2017 SXSW Release It

Ten startup teams battled it out for their chance to appear on this year’s list of finalists for SXSW Release It, before Abartys Health emerged as the winner. An annual startup live-action pitch competition, Release It, took place on Friday, March 10 and featured Trey Bowles, CEO of the Dallas…

BY Megan Collyer

Panasonic’s Game Changer Catapult at SXSW

Panasonic's Game Changer Catapult is bringing open-innovation ideas to SXSW 2017. The various prototypes, jointly created between graduate students at the Parsons School of Design and Game Changer Catapult, help enhance sleep quality and improve social interactions. These creations represent Parsons' and Panasonic's shared commitment to addressing human needs through…

BY John Krause

Crossroads at SXSW 2017

SXSW is pleased to present the SXSW Crossroads, a space for brands to engage with SXSW registrants and attendees in creative and divergent ways. The Crossroads is kicking off on Friday, March 10 with activations from OtterBox and Pure Leaf Tea, who will later be replaced with SheaMoisture who will…

BY Ally Fleming

Budweiser Talks Beer on Mars and the Future of Socialization in Space at SXSW Conference

Sponsored Content provided by Anheuser-Busch While enjoying beers in space is sometime away, Budweiser, a brand known for raising a cold one to the American Dream and those who work hard for it, believes that life in space deserves to be filled with the same enjoyments available here on earth…

BY Ally Fleming

More Opportunities for Women in Film? Yes, please!

Sponsored Content Provided by Luna Bar LUNA® is proud to take a stand for women in film by presenting two new awards at this year’s SXSW Film Festival: the SXSW LUNA Gamechanger Award in Narrative and the SXSW LUNA Chicken & Egg Pictures Award in Documentary. Winners will be announced…

BY Ally Fleming

SXSW and The Rockefeller Foundation Teaming Up to Reduce Food Waste at SXSW 2017 and Beyond

Imagine that every time you opened your wallet, a third of your hard-earned cash flew away. We’d never allow this level of waste in our daily lives and yet we’ve come to accept it in our food system. Every year, one-third of the food produced in the U.S. goes uneaten,…

BY John Krause

SXSW Accelerator to Showcase New Advancements in Emerging Technologies

The ninth annual SXSW Accelerator Pitch Event kicks off tomorrow, March 11, at 9:30 AM. in Salons A & B on the 4th floor at the Hilton Austin Downtown. To accommodate the explosion of technological innovation over the past year, four categories have been added to this year’s competition. Fifty…

BY Megan Collyer

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