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The SXSW Trade Show: Your Destination for Discovery

No matter where you're from or what interests you, the SXSW Trade Show has something special in store. Whether you're in town for the Interactive Festival, Music Festival, Film Festival, Conference, or a little bit of everything, the Trade Show is the convergence of all things SXSW in an energetic…

BY Jordan Guillory

Next Level Apparel Returns to SXSW

We’re proud to announce that Next Level Apparel will return, for the third year as the official t-shirt sponsor for SXSW merchandise. Shop official SXSW merchandise online or onsite! In addition, Next Level Apparel will also be exhibiting in three areas of SXSW: the Trade Show at Booth #215, SXSW…

BY Jordan Guillory

2018 World Music Showcases From Peru, Puerto Rico, Africa, & More

Musicians from all over the world will bring their music to Austin’s clubs, dives, concert halls, and parks next week for 2018 SXSW Music Festival. At last year’s festival, artists from 63 countries were represented, and this year will be similarly inclusive. Whether you are interested in African high-life, reggae,…

BY Hayden Bagot

Cosmica/Hermoso Ruido/Viva Festival Showcase at Mohawk

Cosmica, Hermoso Ruido, & Viva Festival return to the 2018 SXSW Music Festival with up and coming artists from Latin America that are sure to impress. The showcase features genres varying from dream-pop to electro-tropical, and promises something for every music fan. The showcase will feature Chicano dream-pop by Cuco,…

BY Victoria Chacon

If You Were Going To Marry Advertising, Blockchain, and Cryptocurrency, You’d Do It At SXSW

To Algebraix, SXSW’s Intelligent Future track means making technology more relevant to daily life than the headlines of virtual reality and AI that permeate your newsfeed. It means a wave of disruptive technologies that give users power, value, and security in ways not explored since the dawn of the internet.…

BY Jordan Guillory

Streaming Live, Monday, March 5: SXSW EDU Opening Keynote [VIDEO]

On Monday, March 5, the SXSW EDU Opening Keynote Stories of Schooling & Getting Schooled will be video streamed live! Opening Keynote – Stories of Schooling & Getting Schooled In collaboration with storytelling phenomenon The Moth Education, Stories of Schooling and Getting Schooled will feature four teachers telling true stories…

BY Jessica MacCall

Crystal Duckert, Chris De La Cruz, Micaela Blei, and Tim Manley.

The Omnipresent AI – 2018 SXSW Programming Trends

Each year, different trends emerge from SXSW programming and act as identifiers for where we’re at and where we’re headed. From the 12 significant trends identified by the SXSW Programming Team for the 2018 event, The Omnipresent AI explores the potential outcomes of opening the Pandora's box that is AI. Get to…

BY Bryn Beausoleil

Trade Show at SXSW 2017 - Photo by Michael Caulfield

Filmmaker In Focus: 1985, Friday’s Child, Pet Names, Science Fair, and Wobble Palace

The 2018 SXSW Film Festival is rapidly approaching and we can't wait to have you here! Before you make your way down to Austin, TX get to know films from our lineup a little bit better with selections from Visions and Festival Favorites. Dive into our Q&A with directors of…

BY Neha Aziz

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