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Budweiser’s One Night Only Country Music Showcase

If you’re still planning out your SXSW schedule, it’s time to pencil in Budweiser’s tribute to country music. On March 15, Budweiser hosts its first ever country music showcase. Dedicated fans are invited to gather at Austin’s Fair Market to raise a cold one to America’s most iconic music genre…

BY John Krause
Budweiser Country Club SXSW 2018

SXSW SLUGFEST: A Night of Pro Boxing and Music Is Only 4 Days Away!

SXSW SLUGFEST: A Night of Pro Boxing and Music is only a few days away! Join us at Moody Theater on March 17 for an exciting night of sport and entertainment. Confirmed bouts include: ####MAIN EVENT - WBB Intercontinental Title Fight: Reshard Hicks (9-0-1, 4 KOs – Killeen, TX) vs…

BY John Krause
SXSW SLUGFEST

Diet Coke FTW at SXSW

Diet Coke FTW! Head over to the House of Because, where you can do you. Because why not? Here’s your chance to try each of our four fizzing delicious new flavors, while also enjoying the same great taste of the one and only Diet Coke. First, crack open a can…

BY Jordan Guillory
Diet Coke FTW at SXSW

Catch Smino, Shame, and More at SXSW 2018 with Noisey and JanSport

JanSport and Noisey are back at it again. At this year's music Bonfire Session, Noisey and JanSport will be presenting a showcase featuring Shame, Smino, Joey Purp, Tierra Whack, and more - all hosted at Cheer Up Charlies. We're super excited! The all-night experience will take place on Wednesday, March…

BY John Krause
Noisey Vice SXSW

Open Sharing Keys Game’s Runaway Success

Since its beta release in early 2017, PlayerUnknown’s Battlegrounds has become one of the most popular video games in the world. The basic premise is that 100 players parachute onto an island and scavenge weapons to defend themselves. Alliances develop, but in the end it’s every person for themselves. Your…

BY SXSWorld
2018 SXSW Gaming Featured Speaker, Brendan Greene

Comedians Recall SXSW’s Decade of Laughs

During its 10 year history, the SXSW Comedy Festival has grow into a week-long whirlwind of emerging and established talent. As we look back over the past decade, some SXSW Comedy participants shared their thoughts. In the beginning … SCOTT AUKERMAN: The first time I came to SXSW was 11…

BY SXSWorld
Liza Treyger

Keeping Austin Outlaw with Ethan Hawke

“When people say ‘Keep It Weird,’ what they really mean is ‘Keep Blaze Foley Alive.’ Keep that outlaw energy alive!” As Ethan Hawke’s words illustrate, he is ready to bring his movie about outlaw country legend Blaze Foley to Austin, a city that is central to the stories of both…

BY SXSWorld
Ethan Hawke. Photo by Hutton Supancic/Getty Images

Oklahoma: A Hotbed of Music Talent & Tradition

Somewhere between the big T’s of Texas and Tennessee and just west of the Deep South, Oklahoma sometimes gets overlooked in appreciations of American music. But a century after Woody Guthrie was born there, the state continues to be a wellspring of tradition-based talent and hotbed for new sounds. Look…

BY SXSWorld
Turnpike Troubadours. Photo by David Mc Clister
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