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Shouldering Responsibility: Maintaining a Modern Brand

As Nike’s Colin Kaepernick ad campaign and Kendall Jenner’s Pepsi commercial show, taking a stand on social issues can make or break a brand. The Brands & Marketing Track features sessions that explore how to create and maintain a brand to generate brand loyalty without alienating consumers by leveraging data,…

BY Nicole Cappabianca
Giving Back Rocks How Austin Brands Do It - Photo by Benedict Jones

Laura Jane Grace: At Home With the Misfits and Outcasts

Laura Jane Grace’s musical career has been remarkable going back over 20 years to her founding of Against Me! as a teenaged, punk howl from Naples, Florida’s ‘90s cultural vacuum. In 2016, Grace assembled Laura Jane and the Devouring Mothers, which also includes Against Me! drummer Atom Willard (a former…

BY SXSWorld

Olivia Wilde Wants Us to Take a Closer Look

Olivia Wilde has wanted to direct movies at least as far back as 2003, when she began acting at age 19. “When I was on set, I found myself drawn to the cameras,” she says, recalling the desire to explore the cathartic experience of acting from the other side of…

BY SXSWorld

At a Glance: Your SXSW 2019 Checklist

March 8–17, 2019 Austin, TX Dates & Deadlines Attend Housing & Travel Sponsors Merch SXSW Channels SXSWfm® SXSW Official YouTube SXSWorld® CONFERENCE FESTIVALS EXHIBITIONS NETWORKING AWARDS News Schedule REGISTER NOW SXSW ATTENDEE SERVICES HUB SXSW 2019 | March 8-17 Welcome 2019 SXSW Registrants! Whether you are a seasoned SXSW veteran…

BY SXSWorld

Director Andrew Hevia Talks About His Documentary Leave the Bus Through the Broken Window – SXSW Filmmaker In Focus

The 2019 SXSW Film Festival is almost upon us and we can’t wait to have you here! Before you make your way down to Austin, TX get to know films from our lineup a little bit better with our Filmmaker In Focus series. Dive into our Q&A with director Andrew…

BY Neha Aziz
Leave the Bus Through the Open Window - Andrew Hevia

Next Stage Programming Highlights – Cannabis and Music

With the SXSW Trade Show just around the corner, we’re excited to announce the first Next Stage programming highlights for 2019! Next Stage Presented by Playbook takes place within the Trade Show in the Austin Convention Center, Exhibit Hall 4. Drawing inspiration from the creative industries, Next Stage features presentations…

BY Chris Backus
SXSW 2018 Next Stage

SXSW Music Weekly Roundup: Cherry Glazerr, Graham Coxon, Steve Earle, and More

We’re another week closer to SXSW 2019 and eager to share more 2019 SXSW Music Festival programming with you. In case you missed it, on Monday we announced KOCCA’s seventh annual SXSW Showcase, Korea Spotlight, featuring YG Entertainment’s iKON making their North American debut, rising pop star CHUNG HA, and…

BY Hayden Bagot
Cherry Glazerr - Photo by Pamela Littky

Join Us for Bud Light’s 2019 Launch Party

Bud Light, the Official Beer of SXSW, is throwing its 2019 Launch Party at 3Ten ACL Live! Bring your friends and be a part of the unveiling of the limited edition, Austin-inspired, and locally-designed packaging. To celebrate, Bud Light will be featuring a full live performance by Southern Rock band,…

BY Jordan Ornelas
Bud Light 2019 Launch Party
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