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Jaded Presents FRIENDS:FOREVER Showcase at SXSW 2024

The American entertainment company dedicated to Asian youth culture, Jaded, presents FRIENDS:FOREVER. On March 14-15 the Asian-centric music showcase that will feature over 40 of the best emerging and independent artists from across Asia and the diaspora. Dance-pop singer and producer Shelhiel from Malaysia, indie rock act MEMI from South…

BY Julia Pinto
Shelhiel – SXSW 2024 – Photo by Chee Wei

Come find our Trusted Friends and #DrinkUnique with Kimo Sabe Mezcal

Kimo Sabe Mezcal is honored to call Austin one of our homes. As Trusted Friends to SXSW, talented local musicians and the city of Austin, we wanted to give back to the community that has embraced us. We are excited to celebrate SXSW with our Trusted Friends, so you’ll find…

BY Jordan Guillory
Kimo Sabe at SXSW 2018

Austin Industry Day Returns: SXSW Expo Open to the Public on March 12

Guess who’s back, back again? The free and open-to-the-public portion of the SXSW Expo returns to SXSW 2025. Join us for Austin Industry Day at the Austin Convention Center on Wednesday, March 12 from 9am to 4pm to experience a full day of Expo access. ####What is the SXSW Expo?…

BY Nina Gloria

2025 SXSW Comedy Festival Lineup Announced

Announcing the full Comedy Festival lineup for SXSW 2025! From March 7-10, SXSW Comedy highlights some of today’s most compelling comedic voices, featuring standup showcases, improv, conversations, live podcast recordings, and more. Since 2008, the SXSW Comedy Festival has hosted hundreds of acclaimed comedians and performers from all corners of…

BY Allie Demopoulos
2025 SXSW Comedy Sneak Peek

2025 SXSW Comedy Festival Preview: Iconic LA Comedy Clubs, Comedy Bang! Bang! and More

Here's your exclusive sneak peek at the 2025 SXSW Comedy Festival lineup with a selection of must-see showcases while you await the full lineup coming in late February. Since 2008, SXSW Comedy has hosted hundreds of acclaimed comedians and performers from all corners of the entertainment industry. The festival connects…

BY Allie Demopoulos

Third Round of Showcasing Artists Announced for the 2025 SXSW Music Festival

We’re kicking off the year with an exciting update for the 2025 SXSW Music Festival! As the event approaches, we’re thrilled to reveal the third round of Showcasing Artists who’ll be taking over Austin from March 10-15. With over 240 artists from around the world, this year is shaping up…

BY Julia Pinto

Make your Q4 Budget Count at SXSW

As the year comes to a close, don’t let significant marketing opportunities slip away. Head into the new year with exciting experiences to look forward to at SXSW 2025. From exhibitions and activations to simply attending with your peers, the value of SXSW is sure to give you more bang…

BY Nina Gloria

Spotlight on SXSW Sydney 2024 Programming: October 14–20

The second annual SXSW Sydney® event is set to kick off in Australia next week! SXSW Sydney will feature more than 1,000 thought-provoking events, 300+ electric performances, 120+ cutting-edge game demos, 180+ buzz-worthy screenings, and beyond. Whether you're headed right to the action in Australia or following along from afar…

BY Jordan Roberts
SXSW Sydney Tumbalong Park – Photo by Paul McMillan
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