Jim Bankoff on “Creating the Modern Media Company” at SXSW Interactive 2016

"Our company has always been about building multiple brands and having a single platform so that you can get efficiency and scale and most importantly attract the best talent. So I often go around saying technology plus talent plus a culture that wraps that all together is our formula." - Jim Bankoff on creating the modern media company

Watch Chairman and CEO Jim Bankoff discuss how Vox Media became one of today’s fastest growing and most innovative media companies during this Featured Session from SXSW Interactive 2016.

In it’s fifth year, Vox Media already attracts a global audience of 170 million mostly affluent young adults. By bringing in influential writers—such as Ezra Klein, Kara Swisher, and Nilay Patel—and utilizing advanced technology and data solutions, Vox Media has built a portfolio of eight media brands that cover a diverse range of topics. While keeping an intense focus on both editorial quality and user experience, Vox Media has built a business out of delivering quality content and advertisements.

Interviewed by Senior Media and Entertainment Correspondent for CNBC, Julia Boorstin, Bankoff delves into the challenges and opportunities facing the media industry and the creative approaches that he and his company have taken to address them.

Watch the session in full above and discover more SXSW Keynotes, Featured Speakers and beyond on our YouTube channel. Stay tuned to sxsw.com and follow us on Twitter for the latest event recaps and 2017 information.