About SXSW Gaming Expo

SXSW Gaming Expo

SXSW Gaming is an integral part of the SXSW experience. This diverse and widely popular array of events combines well-loved elements of geek culture with the cross-console video game world. And it all happens in Austin, Texas, a true hotbed for the expanding gaming industry. With panels, a free expo, rocking parties and exceptional demos, no event bridges the gap between industry insiders and the general public quite like SXSW Gaming.

Want to get involved? Contact Justin Burnham.

Hours and Location

FREE and open to the public

Friday, March 7 | 1:00pm-9:00pm
Saturday, March 8 | 12:00pm-8:00pm
Sunday, March 9 | 12:00pm-8:00pm

At the Palmer Events Center, 900 Barton Springs Road, Austin, Texas 78704.

The SXSW Gaming Expo is open to the public with free Guest Pass wristbands, available in advance or on-site at the event. See our Guest Pass site for more information. Badge and Wristband holders do not need a Guest Pass to attend.


Expo Highlights

SXSW LANFest presented by Intel and Dell
Friday, March 7 from 12:00pm to 10:00pm
Saturday, March 8 & Sunday, March 9 from 10:00am to 10:00pm
Palmer Events Center, Second Floor, Meeting Rooms 2 thru 5
Come join us again for the good time you always find at LANFest! Expect the FreePlay Area, awesome games, and Raffle. And of course some of the most fun PC tournaments in the Austin area. If you are new, welcome and prepare to have a great time! Featured tournaments include: Chivalry, Kerbal Space Program, Minecraft, and League of Legends!!

SXSW Game Jam presented by Air National Guard
Friday, March 7 (sign-ups begin @ 1:00pm) thru Sunday, March 9
Palmer Events Center, EH1, IGDA Booth
Game Jam is the growth of an idea that in today’s heavily connected world, we could come together, be creative, share experiences and express ourselves in a multitude of ways using video games – it is very universal. The weekend stirs a global creative buzz in games… while at the same time exploring the process of development, be it programming, iterative design, narrative exploration or artistic expression.

SXSW Tournament Stage presented by Monster and Logitech G
Friday, March 7 from 1:00pm to 9:00pm
Saturday, March 8 & Sunday, March 9 from 12:00pm to 8:00pm
Palmer Events Center, EH2
See the fantastic world of eSports and watch as teams take each other on in some of the most intense matches in gaming.

SXSW Geek Stage presented by comiXology
Friday, March 7 from 1:00pm to 9:00pm
Saturday, March 8 & Sunday, March 9 from 12:00pm to 8:00pm
Palmer Events Center, EH1
ComiXology presents the hottest names in video games, comics, movies, TV, tech and more exclusively at the Geek Stage! Come see the biggest announcements of the SXSW Gaming Expo!

Dolby Sound Exchange
Friday, March 7 thru Sunday, March 9 from 5:00pm to 7:00pm
Palmer Events Center, Lobby
Stop by to recharge, play games, and enter to win a Kindle Fire HDX or gaming headset. And don’t miss happy hour daily 5:00 - 7:00pm: free drinks and music by DJ Pinky.

SXSW Gaming Happy Hour presented by Bulltiger Productions
Friday, March 7 from 6:00pm to 7:00pm
Palmer Events Center, EH1
Enjoy drinks, conversation, and entertainment with the team from Bulltiger Productions, Austin’s most innovative Transmedia company.

SXSW Gaming Happy Hour presented by comiXology
Saturday, March 8 from 5:00pm to 6:00pm
Palmer Events Center, EH1
After their whirlwind announcement on the Geek Stage relax and grab a FREE drink with co-founder and CEO David Steinberger in an all-drinks-paid Happy Hour brought to you by the revolutionary digital comics platform – comiXology!

SXSW Gaming Happy Hour presented by Fiksu
Sunday, March 9 from 5:00pm to 6:00pm
Palmer Events Center, EH1
You know what 5 o'clock means! Join Fiksu for a well deserved drink following a long weekend of gaming pitches, demonstrations and networking.

SXSW Table Top and Magic: The Gathering
Friday, March 7 from 1:00pm to 9:00pm
Saturday, March 8 & Sunday, March 9 from 12:00pm to 8:00pm
Palmer Events Center, EH1
Learn to Play Magic: The Gathering- FREE. Check out Duels of the Planeswalkers. Drafts and League all weekend long. And are you a hard core table top gamer or just getting started. We can help navigate the experience with dozens of game to learn and try. Watch many of the games being played on Table Top and then decide if it's right for you.

SXSW Indie Corner
Friday, March 7 from 1:00pm to 9:00pm
Saturday, March 8 & Sunday, March 9 from 12:00pm to 8:00pm
Palmer Events Center, EH2
The Indie Corner is where you’ll get time with some of the best indie titles the previous year had to offer and some that haven’t even hit release yet. Come play games and vote on which one you think should be winner of the new SXSW Gamer’s Voice Award!

Video Game History Museum presented by NES Remix
Friday, March 7 from 1:00pm to 9:00pm
Saturday, March 8 & Sunday, March 9 from 12:00pm to 8:00pm
Palmer Events Center, EH1
The Videogame History Museum was established to document, preserve, and archive the history of the Videogame industry. After over ten years of exhibits at the world-famous Classic Gaming Expo, the 501(c)(3) non-profit Videogame History Museum Inc was formed in 2009. Since then, they’ve done exhibits at E3, GDC, GDC Next, Comikaze, PAX and DICE among others. The archive is comprised of over 50,000 items spanning numerous collections and over 25 years of historical document and data archiving. Plans are well underway to establish a physical research and reference facility that will also serve as an interactive educational exhibit to the industry and general public alike.

Into the Pixel Art Gallery presented by the Entertainment Software Association
Friday, March 7 from 1:00pm to 9:00pm
Saturday, March 8 & Sunday, March 9 from 12:00pm to 8:00pm
Palmer Events Center, Second Floor
Into The Pixel is an annual art exhibit showcasing video game artwork and concept artwork. The exhibit is sponsored by the Entertainment Software Association (ESA) and Academy of Interactive Arts & Sciences (AIAS). Each collection features 16 pieces which were selected by a panel of judges from the field of video games and art museums.

Karting Reimagined. Powered by Pennzoil.®
Friday, March 7th thru Sunday, March 9th from 12:00pm to 6:00pm
Palmer Events Center, North Entrance
Pennzoil® reimagined synthetic motor oil by creating it from natural gas. Now we’re using our commitment to innovation to reimagine go-karting, creating a unique racing experience like no other. Buckle up SXSW, this race is for you.