I didn’t really “get” EDM until I saw Skrillex at Bonnaroo in 2012. What I witnessed during the DJ’s set was representative of more than just a shift in musical style - it was a shift in culture. Amidst the chaos of flying glowsticks, smoke, and partying teens and 20-somethings, it became apparent that this is more than just music - this is a movement that is energizing and empowering young music fans. The sudden growth of EDM cannot be denied, and we’ve programmed SXSW Music Conference sessions related to EDM, remixing, and mashups, and the impact they are having on our musical landscape.
While EDM is a lot of fun for the kids, it’s also a multi-billion dollar industry with a lot of stakeholders. Did you know that Calvin Harris, the world’s highest paid DJ, raked in a cool $46 million last year according to Forbes? Brands are also moving to stake their claim - EDM-focused concert promoter SFX Entertainment went public and acquired Beatport, an online EDM music store, last year.
In addition to EDM, we’re also covering the world of remixing and mashups at SXSW Music. As mentioned in last week’s post on copyright, navigating the legality of remixes and mashups can be frustrating - an issue we hope to alleviate with our Remixing, Mashups, and Copyright Law session. The Hood Internet, one of the more popular mashup artists, will also be performing at a showcase at the SXSW Music Festival. Additionally, SXSW Film will be hosting the world premiere of Leave the World Behind, a documentary about Swedish House Mafia's final tour and the peak of the EDM scene.
It’s become clear that EDM, as well as remixing and mashups, is beginning to dominate the music industry, especially for younger music fans. Find out why this shift is occurring and how the industry is adjusting at the SXSW 2014 Music Conference. We’ve listed sessions related to these topics below.
Photo by Jennifer Noble