Huge advancements in technology over the past fifteen years have radically changed how everyone does business, including for those of us in the music industry. Sure, companies have made the transition from paper to digital - but the way we communicate has been fundamentally altered as well. The SXSW Music and Media Conference is here to help with sessions geared towards music technology trends that are on the horizon and how artists and businesses are adjusting.
Obvious technological changes have occurred in the way we personally connect with each other - but what about marketing communications? A recent study released by Borrell Associates indicates that time spent on desktop and mobile devices has increased substantially since 2008 and offers up a prediction that advertising money flowing to broadcast and print media will be cut in half within the next five years. It remains to be seen whether this prediction will come true or not, but we cannot deny that consumer interaction with media has indeed shifted to the mobile "second screen".
Multiple music streaming services, including Rhapsody, Spotify, Deezer, and Beats Music, have recently established exclusive deals with telecom companies to greatly expand their reach. The concept behind Revolt TV, SXSW 2014 Music Speaker Sean “Diddy” Combs’ newest endeavor, is giving consumers an interactive cross-platform music experience across television, social media, and the web. We haven’t even mentioned recent trends on YouTube and in-car music listening, the latter being a central focus at CES earlier this month.
Get inside looks at ways to navigate your band or business through this ever-changing technological world at the SXSW 2014 Music Conference. Our speakers will take a look at important current and future trends, mobile marketing, social media, music curation, and more. Check below for sessions pertaining to these topics.
See Ethan Kaplan speak on The 7 Hottest Topics in Web Music Tech in 2014 session. Photo by Maggie Boyd.