Yesterday, at SXSW Interactive festival in Austin, Texas, Chris Anderson interviewed Elon Musk in a highly anticipated and extremely well-received keynote session. We don't think there's a lot more to be said after watching this keynote rap recap video by SaulPaul:

Elon Musk by ImageThink #sxnotes

photo by Merrick Ales

Welcome to Day Three of totally awesome stuff. Following you'll find some highlights of today's offerings.

HGTV bring the noise in 2013! This year’s Paste party at SXSW will be bigger than ever. Four days. 44 bands. Two stages. Free drinks.

HGTV has teamed up with Paste for their ninth annual party at SXSW March 13-16. With 11 bands per day, the lineup includes both some of the festival’s most exciting veteran performers including Billy Bragg, Buddy Miller & Jim Lauderdale, Josh Ritter and The Zombies, as well as newcomers like Foxygen, The Lone Bellow and GUARDS. The SXSW Official four-day party will be held at one of 6th Street’s biggest music venues, The Stage on Sixth (508 E. 6th Street), from noon to 6pm.

Click here for more info!

Saturday Morning Runners Courtesy Joel Ballezza

YEE-HAW! Earlier this morning, Brooks Running Company kicked off their SXSW Cowboy runs in style. Attendees came in cowboy costumes and picked up Brooks SWAG and a custom SXSW shirt. A cowboy with a lasso and a lady sporting steer horns each won free shoes for best costume. Brooks is reminding us what it means to run happy.

Nathan Fillion in all his Nathan Fillion glory at today's Much Ado screening.

Some of tonight's lovely activities for your perusal...

Party Time, Excellent!

• SXSW Film Happy Hour at the InterContinental Bar presented by Blackmagic Design. When I heard about this at a pre-fest meeting I totes wanted to go. I can't so you should go for me.
  5pm-7pm, InterContinental Bar.
• SXSW Eco and Geostellar Launch Party. Fight for your right to… save the earth!
  6pm-9pm, Blackheart.

Image Courtesy of IEEE

The Next Stage is packed with high-tech entertainment and learning opportunities in 2013. On March 10th Heather Knight explains the philosophy behind social robotics in Charismatic Machines & Robot Technology. Leveraging her extensive research, Heather will shed light on the ways psychology, behavior system design and art influences the positive evolution of charismatic technology.

 

photo by Luke Fontana

James Adomian is now 33-1/3 and the record has started to skip a bit.

James Adomian was born in Omaha but currently resides in New York City.

James Adomian was a finalist on Last Comic Standing and is pretty genius with the impressions. If you don't believe me, peep this.

Image Courtesy of GE

There’s going to be a new coffee brewing at SXSW this week.

GE invites you to Brilliant Brew, a new kind of coffee food truck with hi-tech, software enhanced coffee making. Come see two Barista Bots, robots with facial detection software, transform ‘Tonx coffee’ into a custom latte complete with your picture etched in the foam.

SXSW Cares! by Hugh MacLeodInnovation, creativity and inspiration are three of the main tenants that guide the ongoing organization of the SXSW Interactive Festival. Do your part to inspire the virtual and physical world by donating to either (or both!) of the two 501C3s that SXSW has chosen to support at this year's event.