Brent Grulke with Smokey Robinson and Roland Swenson

Last August we lost our friend and colleague, Creative Director Brent Grulke. Brent was a legendary figure whose love for music motivated much of what he did.

Stephen Wolfram

Streaming events today include both Accelerator sessions, starting at 10:45am. This is brought to you by our pals at Ustream and will be broadcast live every day. Watch business pitches and product demonstrations for innovations in social media, web entertainment, mobile apps and more. There's even a panel of expert judges. Reality TV at its finest!! Events take place in Salons A, B and D.

Also on deck:

SXSW Eco Light Garden at Republic Square Park. photo by Scott Wilcox

Welcome, welcome to Day Four of the SXSW. Music registration opens today and it's always fascinating how as soon as that reset button gets pushed, the jeans get tighter, the facial hair increases, and we turn the beat around.

Information Station

• SXSW Convergence continues today. Music registrants can head to the Long Center after they pick up their badges and see some killer programming. Shaq! They Might Be Giants! Wut?! Film and IA peeps, you've been converging for days, right?

Every day the SXSW Staff have been taking loads of fun and interesting shots around the festival. We've been posting them to our super groovy Flickr Group (which you should join -- and post to -- as well, because photographical evidence = huzzah!).

Here's a brief rundown of the first few days at SXSW (from top to bottom, left to right):

Kumail Nanjiani at last night's Burning Love Showcase.
photo by Cassie Wright/Wire Image

We'll find a way to offer up the night tonight…

Information Station: Happiest Hours

• SXSW Film + Interactive Fusion Party presented by Fandango. Convergence insurgence, y'all.
  7pm, The Stage on Sixth.
• Happy Hour Presented By Mozilla Firefox. I'm using Firefox right now. I have earned these free drinks.
  5pm-7pm, InterContinental Bar.
• Social Underground: Official SXSW Gaming Closing Party presented by Nerdist Industries and comiXology. Beep-boop-riot.
  7:30pm, Palmer Events Center.

photo by Merrick Ales

Welcome to Day Three of totally awesome stuff. Following you'll find some highlights of today's offerings.

Nathan Fillion in all his Nathan Fillion glory at today's Much Ado screening.

Some of tonight's lovely activities for your perusal...

Party Time, Excellent!

• SXSW Film Happy Hour at the InterContinental Bar presented by Blackmagic Design. When I heard about this at a pre-fest meeting I totes wanted to go. I can't so you should go for me.
  5pm-7pm, InterContinental Bar.
• SXSW Eco and Geostellar Launch Party. Fight for your right to… save the earth!
  6pm-9pm, Blackheart.

Interactive Opening Night Party. photo by Katie King

Welcome, welcome to the second day of the 27th SXSW! We hope you're pacing yourself because man alive, there's some good stuff on today.

Today's Informationals

photo by Claudette Godfrey

Welcome back to What's Happening! Ten million choices whittled down to ten handy suggestions for your pleasure. It's the first night of SXSW Film and Interactive so let's get out there and raise the roof… or something.

Bon Apetit:

• SouthBites. Gourmet #foodtruckin
  11am-2:30am, Rainey Street District.

photo by Michael Brown

Welcome to SXSW good people! What's Happening! is a look at a handful of Conference and Festival events published twice daily. With so much going on out there, we offer this handy guide full of groovy suggestions but it's just a drop in an ocean of kick-ass programming.

Some helpful informationals: