Style By™ Events

As an intersection of SXSW’s key tenets (creativity, technology, art, music and film), fashion has an ever growing presence at SXSW Music, Film and Interactive.

In 2014, SXSW features a variety of groundbreaking fashion programming - from panels and featured speakers to meet ups, parties and lounges.

Take a look here for full Style By™ (Style X®) schedule listings!


Style X panels and sessions span a diverse range of topics, from wearable technology to ethical production, entrepreneurship, fashion in the media, online marketing and more.

Highlights Include:

A Conversation with Lauren Bush Lauren (FEED)
Fashion E-Commerce: Conversion Versus Branding? (featuring Pieter Jongerius, Fabrique)
Nasty Gal: Turning Heads While Turning Profits (with Nasty Gal founder, Sophia Amoruso)
The Made in America Story: Many Sides to the Tale (featuring Micha Thomas - the MiA Project, Erica Wolf - Nanette Lapore and Kate Sofis - SF Made)
The Art of the Facebook Call Out (with Leila Brillson)
Style + Tech Meetup


Decoded Fashion at Wanderlust

On Tuesday, March 11 from 9am-12pm, Neiman Marcus and Decoded Fashion (the world’s leading supporter of fashion technology) will host a half day of panels, speakers, mentorship opportunities and a lounge at Wanderlust, one of Austin’s premier function spaces. Bringing together retailers, designers, media professionals and startups, the event highlights the overlapping goals and collaborative potential for the technology, media and fashion industries.

Meet Ups

Style + Tech Meetup
Join SXSW Interactive's Publicist and Style Programmer, Kelly Krause for her 3rd annual Meet Up on the topic & meet other style + tech mavens.
Sunday, March 9, 5:00PM - 6:00PM
Proof Annex - 711 E 6th St