SXSW Video Spotlight: BJ Fogg and The Power of Small Change

Written by Hugh Forrest | July 22, 2013

At Stanford, Dr. BJ Fogg founded the Persuasive Technology Lab, where he now directs research and design. Additionally, he devotes at least half his time to industry projects and innovations, all of which focus on using technology to change behaviors in positive ways. This focus on behavioral change also served as the basis for Fogg's solo presentation at the 2013 SXSW Interactive Festival: "Why Tiny Habits Give Big Results." Click on this link to learn key insights and surprises from his enlightening talk in Austin in March about how human behavior works.

For more amazing video from SXSW 2013, be sure to visit the SXSW video page. And, to possibly see your presentation video on the SXSW website next summer, be sure to enter your incredible idea in the 2014 SXSW PanelPicker before the Friday, July 26 end-of-day deadline.