Sponsorship

McDonald’s Showcasing Digital Chops at SXSW 2015

By Atif Rafiq Chief Digital Officer, McDonald's

Since assuming the role of McDonald’s first-ever Chief Digital Officer, I’ve been asked many questions: Is there really a secret menu? Why did you leave Amazon to work for a burger company? But above all, what everyone seems to want to know...

Miller Lite. The Official Beer of SXSW.
Written by Gus Ochoa | December 9, 2014

Miller Lite The Official Beer of SXSW 2015

Miller Lite. The Official Beer of SXSW.

As SXSW enters its 29th year of delivering groundbreaking programming and thought-provoking innovators to the forefront of the Music, Film and Interactive conferences, 2015 also marks a milestone partnership between SXSW and Miller Lite that has spanned 15 years, or more than half...

The Acoustic Cafe + SongCraft Presents Session at SXSW Music 2014
Written by Rory Burbeck | April 23, 2014

Acoustic Cafe + SongCraft Presents The Subway Sessions at SXSW 2014

It seems like a simple thing. Bring songwriters together to write a new song. It happens in Nashville cubicles, NYC coffee shops and the back of cars and vans every day. But our idea was a bit different. Amidst the biggest exposition of songs in North America, isolate a songwriter...

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