Session Spotlight

Video Spotlight: A Discussion with Melissa Etheridge

Perceptions about artist-brand partnerships and sync licensing have shifted quite a bit over the last 20 years.

The topic was discussed in detail at the 2014 SXSW Music Conference with singer-songwriter Melissa Etheridge and three more powerful women who work in the sync licensing field. The quartet of speakers talk...

The 2014 SXSW Music Conference
Written by Rory Burbeck | November 20, 2014

Music Conference Spotlight: The (Real) Market Value of a Music Placement

Placement of a song can launch an artist from relatively unknown to being the next buzz act almost overnight, but we don’t often ponder the true value of getting a song placed in film or TV.

So, what really makes a sync successful? Our speakers, led by Rebecca Rienks of...

Video Spotlight: St. Vincent Interview at SXSW 2014

St. Vincent came to Austin for the 2014 SXSW Music Festival on quite a roll. Just a few weeks before her performance at SXSW, singer-songwriter Annie Clark released her fourth record under the St. Vincent moniker to much critical acclaim. As a bonus to her showcase during the festival,...

Stalled Revolution - Inciting Women to Leadership at SXSW 2014
Written by Rory Burbeck | November 5, 2014

Music Conference Spotlight: How to be a Woman in Rap Journalism

Hip-hop has, for the most part, been a notorious “boys club” since the genre broke into the mainstream in the early 1990s, and this revelation is perhaps most prevalent in the male-dominated world of rap journalism.

At the 2015 SXSW Music Conference, four women in the field will discuss gender...

Pages