Mass Appeal presents Ice Cream Social showcase! The lineup features all of today's brightest hip hop stars including Kendrick Lamar with special guests Pusha T, Bun B, A$AP Ferg, Danny Brown, Roc Marciano, Harry Fraud & Friends and many more.

Boiler Room and Ray Ban are teaming up to present one of the hottest shows of SXSW. The Saturday March 16 show features a packed lineup of Death Grips, Mount Kimbie, Lunice, Baauer back to back with RL Grime, Shlohmo, Skream, Chief Keef, and some surprise special guests.

In fine Boiler Room fashion the show will be streaming internationally at boilerroom.tv!

(L-R) Dhani Jones, courtesy BowTie Cause; Sophia Bush, courtesy Crowdrise

We are excited to announce that actress Sophia Bush of One Tree Hill and Van Wilder and former NFL star Dhani Jones will speak at Startup Alley on the session The New ROI: Return on Influence — How Influencers should Leverage their Social Capital in the Startup World.

Adam Lilling, the co-founder of Launchpad LA and the managing director of Plus Capital, will moderate the conversation as these two influencers discuss their involvement with early stage companies.

Image Courtesy of Ianovate What happens when you take your backyard scavenger hunt to the streets of your town? Urban Bingo, a mobile app that turns your city into a playground.

Urban Bingo lets you compete against friends, customers or fellow event attendees to complete a 4x4 game board centered around a theme, place or event—like SXSW Interactive! Users take and upload a photo corresponding to the item on each tile (say, a shot of the SXSW Interactive Closing Party. Fill a row, column or diagonal within the given game time limit for a chance to win VIP tickets, discounts, merchandise, and other prizes.