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What is your product? How did you market your launch at SXSW? What kind of launch goals did you have going into the event? Did you meet your goals? What were the rewards / challenges of launching at (or just before) SXSW Interactive? The more (and the more detail) you can tell us, the more we work on methods to improve the success of launches at SXSW.

Did you see Mud yet?

Austinite Jeff Nichols' follow-up to the critically acclaimed Take Shelter stars SXSW alum Matthew McConaughey as the eponymous fugitive. Nichols and McConaughey were on hand at SXSW 2013 for their Headliner screening, along with producer Sarah Green. See what they have to say about Mud in the video above, and don't miss the film! Mud is on limited theatrical release right now, expanding to more theaters in the coming weeks.

Head here for info on your nearest screening.

SXSWfm Featured Artist of the Week: The Flaming Lips (from Oklahoma City, OK) (Photo by George Salisbury)

Written by Andy Flynn

We go way back with the Lips. They've showcased many times, debuted albums, shown films and spoken at panels and interviews. They played The Soft Bulletin here first. They conducted The Parking Lot Experiment and turned showcases into parades down Sixth Street. This March, The Flaming Lips were among the inaugural recipients of the Grulke Prize, SXSW's recognition of creativity and the best new music played on our stages. They debuted their new album, The Terror, before tens of thousands of fans at the SXSW Auditorium Shores Stage. They chose to play new songs and display new stagecraft. Their spirit inspires SXSW and their ever-expanding audience. Listen to the The Flaming Lips today on SXSWfm.