SXSW News

Image Courtesy of National Geographic
Written by Corinna Burford | March 13, 2015

National Geographic Channel's 'Life Below Zero' Escape The Cold Experience

You'll have to be bold to #EscapetheCold! Join National Geographic Channel for an immersive adventure experience inspired by their hit series, Life Below Zero. (307 East 2nd Street; 11-7 p.m. Sat, Sun, Mon). Assemble a team and prepare to be plunged into the icy conditions of Alaska. As the temperature...

SXSW 2015 Film: Tab Hunter Confidential
Written by Christina Wiese | March 13, 2015

Filmmakers in Focus: Bikes vs Cars, For the Record, Tab Hunter Confidential

Welcome to SXSW Film Day 1!

Registration is open, sessions are popping and the theaters are waiting to be filled. Just because the festival is in full swing doesn't mean we're stopping with our Filmmakers in Focus fun. Today we look at three essential films in our Documentary Spotlight...

The Patch Logo
Written by Tessa Meriwether | March 13, 2015

Sour Patch Kids Joins Austin Music Community with Launch of The Austin Patch

As a brand, Sour Patch Kids have always been the little guys. Literally (and figuratively, too)! Despite our size, we've seen significant growth over the last few years, in no small part due to our amazing fan base. Sour Patch Kids has a soft-spot for other up-and-comers so we created...

Friday, March 13 at ACL Live
Written by Henry Heuck | March 13, 2015

Are You Ready to Umbel?!?! Tonight The Official Umbel SXSW Opening Party

You won’t want to miss Umbelmania, Umbel’s kick-off party for SXSW Interactive 2015! With Spoon and DJ Chicken performing, signature cocktails flowing, and plenty of cool giveaways, there’s no reason not to check out Umbelmania. This free event will be hosted by Umbel in the ACL Live at The...

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