SXSW News

Redefining Consumer Experience through Meaningful Ideas

Why exactly is McDonald’s sponsoring SXSW? That was a buzz-worthy question leading up to this year’s event. Many people were curious and even skeptical about a McDonald’s presence. In a sense, you could say the McDonald’s team needed to deliver its own “pitch” for participating in the festival of ideas...

Audio Recap: Public Relations, Public Radio, & Music

The sprawling world of public radio in the US can be a challenging entity to pitch your music to. With huge audiences (12-13 million/week!), and wildly eclectic musical tastes represented, the potential for exposure on NPR is fantastic, but according to the insiders here, you really need to tailor your...

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