We are scanning Badges:
SXSW has been using RFID technology in some of our credentials since 2004, and we are expanding this to include SXSW Eco this year. This will mean that credentials will be authenticated at most SXSW Eco events at time of entry, including panels. We hope this expanded use of this technology improves your experience.
How does SXSW use RFID?
To discourage counterfeiting there is a Radio Frequency Identification (RFID) chip on each SXSW badge which can be read by scanners placed in SXSW venues or used by SXSW staff or volunteers. The chip in each badge does not carry any personal information. The chip in each badge contains a unique ID code that can be correlated with your personal information by SXSW. SXSW may use information collected via this RFID technology to communicate with you about SXSW events and to improve the event. For example, we may ask for feedback from attendees of a specific panel or event. While we work third-party technology partners, we will not share your personal information with outside parties for commercial purposes not related to SXSW. For more information on our commitment to your privacy, please visit http://sxsw.com/about/privacy_policy/
Each chip is scanned before you receive it to ensure that it is in good working order. Do not bend or puncture your badge. Because of the RFID chip, the SXSW Eco Badge can be the only laminate worn on your lanyard. Other laminates must be worn on a separate lanyard. SXSW reserves the right to check your RFID tag at anytime.
Please direct any comments or questions you may have to email@example.com