Connecting with your audience is all about understanding your audience. With this fact in mind, Anthony Bourdain and his social media team at Zero Point Zero Production Inc. have constructed a uniquely unfiltered program for Bourdain's open-minded audience. Learn how these changes have influenced the show and Bourdain's presence online on Tuesday, March 13 at the Austin Convention Center. Click here for the full panel schedule for the 2012 SXSW Interactive Festival.

Contributed by Jessica Cox, photo courtesy the Travel Channel