The Oak Ridge Boys, Masters Of Reinvention, To Speak At SXSW 2009

South By Southwest is excited to announce the participation of the Oak Ridge Boys in our 2009 Music Conference and Festival. Through decades of mainstream success, the Oak Ridge Boys continue to reinvent themselves, meeting the challenges of the changing nature of the music industry. As their era of radio dominance wound down, they forged unique marketing partnerships and sought out innovative concert bookings. They are a tireless touring act, playing over 170 dates a year and are annually among the top grossing acts in country music. Their multi-platinum pop crossover hit 'Elvira' started a chain of hits with sales exceeding 30 million. They come to Austin to celebrate their amazing history and exciting future and to share their expertise with emerging artists and executives attending SXSW.

The Oak Ridge Boys will sit down for a SXSW Interview on Thursday March 19 at 3:30 PM at the Austin Convention Center. The group will expound upon their experience, offer advice to new artists, answer audience questions, and possibly offer an a cappella song or two. For the first 200 registrants, there will be a giveaway of free Oak Ridge Boys Blu-Blocker Magnum sunglasses.

For more information on the Oak Ridge Boys, visit http://www.oakridgeboys.com.