SXSW would not be complete without a bit of hunting and farming...of the cool variety, that is. On Saturday, March 10 at the InterContinental Stephen F Austin, do not miss "Coolhunting and Coolfarming with Social Media". Peter Gloor of the MIT Center for Collective Intelligence and supporting panel will answer questions like: Is 'cool farming' the cold fusion of marketing and advertisements? What factors and metrics determine viral-ness or cool-ness? Check out the Sessions by Campus page for more 2012 SXSW Interactive Festival sessions.

Contributed by Nora Ureste, photo of SPREAD visualizing MapReduce on social layer courtesy http://SPRE.AD